Cinema advertiser Val Morgan has reported that cinema ticket sales for 2015 are set to surpass the previous record breaking year 2010, when Avatar redefined box office records globally.
Fuelled by blockbusters including Avengers: Age of Ultron, Fast & Furious 7 and Fifty Shades of Grey among many others, box office is up 18 per cent year to date and admissions are up 11 per cent.
Avengers: Age of Ultron debuted to a massive $15.7 million in Australia, setting the third highest opening of all time and the highest opening of 2015. The top five films year to date include Fast & Furious 7, Fifty Shades of Grey, Cinderella, American Sniper and The Imitation Game.
Daniel Hill, Val Morgan Cinema managing director said,“Brands using cinema are being rewarded with campaign audience delivery in an unrivalled content environment. Cinema is the ultimate platform for brands, premium content to the most engaged audience.”
Reinforcing cinema’s role in the media mix, Val Morgan has just released the third phase of its Power of Cinema research. The research proves that cinema plays a more powerful role than ever in an advertisers AV strategy, delivering uplifts in positive brand sentiment measures, advertising cut through and brand consideration.
And the ride isn’t over with a massive 23 million admissions expected in the upcoming winter season. With Entourage, Jurassic World, Minions, Ted 2, Magic Mike XXL, Marvel’s Ant-Man all set to be released in coming months.