First Transgender Athlete In U.S. National Team Stars In Nike Ad

First Transgender Athlete In U.S. National Team Stars In Nike Ad
ERIN MARY Doyle
By ERIN MARY Doyle



The latest installment in the Nike Unlimited Campaign celebrates an extraordinary athlete, Chris Mosier, the first openly trans athlete to earn a spot on a U.S. national team. Mosier, a triathlete and duathlete, has qualified for the U.S. Men’s long-course duathlon.

The 30 second TVC will air tonight on NBC during the Rio Olympics broadcast. The ad breaks the fourth wall and features a conversation between the narrator and Mosier.

“For me, triathlon is a true challenge because it is three different disciplines in one sport,” Mosier explains in a statement. “Triathlon is [also] a challenge for me because swimming is my weakest sport, and it’s the biggest mental challenge.”

“Everything that I’ve done in the last five, six years since I started to transition, has been with [a] “Just Do It” mindset,” he explains. “I didn’t know if I would be competitive against men; I just did it. Every success that I’ve had since then has shown me that anything is really possible. By not stopping myself, not limiting myself and just really going for it, I’ve learned a lot about myself and also had the opportunity to further the conversation on trans inclusion in sports.”

Mosier added: “Being the first trans man on a U.S. men’s national team was a dream come true for me. I always wanted my name on a jersey. To represent our country at the highest level, in my sport, is just outstanding. It’s just such an amazing opportunity—and an amazing opportunity for other people to see themselves reflected in someone succeeding in sports as a trans man.”

Mosier was also the first openly transgender athlete to be featured in the “Body Issue” of ESPN magazine.

CREDITS
Client: Nike
Project Name: Unlimited Stories (Unlimited Courage)
Format + Titles: Unlimited Courage

Agency: W+K PORTLAND
Global Creative Directors: Alberto Ponte, Ryan O’Rourke
Interactive Director: Dan Viens
Copywriter: Adam Tetreault
Art Director: Sara Phillips
Global Executive Producer: Matt Hunnicutt
Senior Agency Producer: Ross Plummer
Agency Producer: Mauricio Granado

Art Production: Amy Berriochoa, Jennifer Spillers
Project Management: Christina Kim
Studio Design Manager: Alicia Kuna
Studio Designer: Rehanah Spence, Edgar Morales
Retoucher: Amy Corcoran, Kyle Pero, Saskia Thomson, Greg Radich
Strategic Planning: Andy Lindblade, Nathan Goldberg, Brandon Thornton, Reid Schilperoort
Media/Comms Planning: Danny Sheniak, John Furnari, Brian Goldstein, Jocelyn Reist
Account Team: Chris Willingham, Alyssa Ramsey, Corey Woodson, Anna Boteva, Carly Williamson
Business Affairs: Amber Lavender
Broadcast Traffic:  Stefanie Goodell, Andrea Sierra

Production
Production Company: PRETTYBIRD
Director: Max Malkin
Executive Producer: Ali Brown, Suzanne Hargrove
Head of Production: Tracy Hauser
Line Producer: Matt Wersinger
Director of Photography: Max Malkin
Production Designer: Rob Pearson

Editorial
Editorial Company: Rock Paper Scissors
Editor: Damion Clayton
Assistant Editor: Mike Spagnolli
Post Producer: Dina Ciccotello
Executive Post Producer: Helena Lee

VFX
VFX Company: Mill LA
Creative Director: Phil Crowe / John Leonti
2D Lead Artist: James Allen
2D Artists: John Shirley, Brad Scott, Alex Candish,
3D Artists: Andy Wheater, Jie Zhou, Michael Lori
VFX Producer: Anastasia von Rahl,
VFX Coordinator: Rustie Burris
VFX Executive Producer: Enca Kaul

Color
Company: Mill LA
Colorist: Adam Scott
Producer: Diane Valera
Executive Producer: Thatcher Peterson

Licensed Music
Musical Artist: Sandy Nelson
Track Name: Drums Are My Beat

Sound Design
Sound Design Company: Barking Owl Sound
Sound Designer: Michael Anastasi
Creative Director: Kelly Bayett
Producer: Ashley Benton

Mix
Music/Sound/Mix: Company Lime
Audio Mixer: Loren Silber
Audio Assistant: Mark Nieto
Executive Producer: Susie Boyajan




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