Victoria’s leading TAFE institute, Chisholm, is set to energise its brand to reflect its agility in the changing education market with a new brand and student acquisition campaign launching today. The campaign, developed by independent creative agency DPR&Co, launches today.
Chisholm CEO, Maria Peters, says Chisholm has developed an innovative and progressive suite of educational offerings that will help its students thrive in an economy centred on services, health, business, advanced manufacturing, engineering and trades.
“Chisholm is determined to provide future-focused qualifications to ensure that our students are ready to capitalise on the new economy and that industry has the requisite skills to grow,” she said. ‘We wanted a campaign that reflected our forward-thinking spirit in a really human way.”
Richard Ralphsmith, co-founder and Executive Creative Director of DPR&Co, said the campaign idea sets Chisholm apart from other players in the category. “The category is delivering functional messages either about the institutions themselves or their target audiences,” he said. “With this campaign, Chisholm is answering the real human need of its prospective students: to discover and pursue their life’s calling. This is no ordinary journey. It’s much more urgent than that.”
The campaign launches with outdoor, radio, digital and social in November. Cinema, TV and OLV will begin to feature in December and Jan