Chemist Warehouse Embraces The Power Of Digital Via APN Outdoor’s Elite Screen Portfolio

Chemist Warehouse Embraces The Power Of Digital Via APN Outdoor’s Elite Screen Portfolio
SHARE
THIS



Chemist Warehouse has entered into a major media partnership with APN Outdoor, utilising their premium national network of Elite Screens and the market leading XtrackTV portfolio.

The initial phase of an ongoing digital outdoor strategy has gone live across Sydney, Melbourne, Brisbane, Adelaide and Perth, and the pharmacy giant is truly embracing the unique attributes of digital outdoor; integrating live updates, price point adaptability and location specific targeting into their creative arsenal.

Chemist Warehouse COO Mario Tascone commented, “Our business and consequently our advertising needs to be highly reactive to the needs, and shifting desires of consumers.

“APN Outdoor’s Elite Screen portfolio has allowed this principal to be integrated into our outdoor media strategy. We’re excited to see the results of what is sure to be a great ‘always on’ campaign.”

The reactivity of digital outdoor allows for intermittent changes, temperature sensitive creative and even the ability to serve dedicated messaging dependent on various conditions, so watch this space for exciting things to come.

APN Outdoor GM of sales Mark Fairhurst added, “The partnership with Chemist Warehouse is an exciting move for both businesses. We anticipate an array of great executions that truly capitalise on the power of our Elite Screens, putting their unique capabilities of immediacy, creative flexibility, and reactivity to work for Chemist Warehouse.

“As our network expands and our footprint spreads, it’s great to see brands embrace the power of digital outdoor, placing it at the centrepiece of their campaign and realising the power of the medium”.

APN Outdoor boasts Australia’s leading network of superior quality digital billboards, known as Elite Screens, and have demonstrated an ongoing commitment to the leadership and pioneering of digital outdoor in Australia with developments across their Elite Screen, Transit Technology, XtrackTV and Airport portfolios nationally.

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine