The Cheesecake Shop Appoints Publicis Melbourne

The Cheesecake Shop Appoints Publicis Melbourne

The Cheesecake Shop, has appointed Publicis Melbourne as creative agency. The appointment is effective immediately.

Publicis was appointed to the business after a competitive pitch and starts work initially on a pre-Christmas campaign for the Cheesecake Shop then on to brand positioning work into 2017.

The Cheesecake Shop was founded by brothers Warwick and Robert Konopacki in 1991 and now has 200 retail bakeries across Australia and New Zealand, as well as retail presence in the UK and Poland.

National marketing manager, Avril-Summer Cusack (pictured left) said, “In the competitive process we were impressed with the level of knowledge, insight, energy and creativity that the Publicis team displayed.

“We’re really looking forward to a deep relationship with Publicis, telling our story of quality, care and the pleasure that sharing a great hand-crafted cake brings.”

Georgie Pownall, general manager of Publicis Melbourne (pictured right) added, “The Cheesecake Shop team have total commitment and passion to communicating the quality and consistency of their products and we are focused on helping them tell their story.

“Just the fact that all cakes are baked and decorated in store really signals that commitment.  Plus, who doesn’t like cake?!”

 

 




Please login with linkedin to comment

NCR the cheesecake shop

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]