Charity Imagines What It Would Be Like If Men Needed Tampons

Charity Imagines What It Would Be Like If Men Needed Tampons
SHARE
THIS



WaterAid, a safe water and sanitation charity, has imagined what the world would be like if ‘aunty flo’ visited men every month instead of women.

The ‘If Men had Periods’ campaign is designed to raise awareness of the 1.25 billion women globally who don’t have access to clean water facilities or suffer discrimination for being ‘contaminated’ during their period.

Men are able to surf the crimson wave comfortably with the latest in sanitary products- ‘ManPax Manpons’. The Manpons are “designed by NASA” and have a kevlar skeleton and heated therma-core which makes them super manly.

WaterAid have also created a press release, about how the world would change if men had periods. A third of 2,000 interviewees believe that men would brag about their periods and that they would congratulate and slap each other on the back for overcoming another month’s gruelling battle against nature.

Interviewees also believed that men would update their Facebook statuses to tell everyone that they were on their period (17 per cent), share period emoticons with their friends (20 per cent) and that #imonmyperiod would trend on Twitter (17 per cent).

WaterAid’s chief executive officer Barbara Frost said: “We have had a bit of fun trying to imagine whether attitudes would be different if men had periods.

“Female representation in politics in many parts of the world is still low, so perhaps if men had periods this issue would get the attention that it deserves.  More needs to be done to ‘make it happen’ so that every women and girl has access to water, sanitation and hygiene by 2030.”

Please login with linkedin to comment

Latest News

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine