Challenger Brands And Media Complexity On Stage At RESET

Challenger Brands And Media Complexity On Stage At RESET
Heather Doherty
By Heather Doherty



The Australian Association of National Advertisers (AANA) has today announced that Lindsay Pattison, global CEO of WPP’s media agency Maxus and Adam Morgan, founder of leading international marketing consultancy, eatbigfish, will be speaking at its annual RESET conference in Sydney on October 25.

“Doing more with less is a reality facing virtually every marketer,” AANA’s CEO, Sunita Gloster said.

“Adam, who works with his clients to see the constraints they face as a source of inspiration, rather than asphyxiation, is developing breakthrough strategies. Be it budget, time or  resource constraints, Adam has worked with leading and emerging brands to deliver some startling results, so I’m delighted he will be joining in our agenda.”

Adam Morgan is also the author of several breakthrough marketing books including Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders, a seminal work in the land of branding which popularised the phrase ‘challenger brand’.

Adam Morgan

Adam Morgan

Lindsay Pattison was appointed CEO of Maxus Worldwide in 2014 after she had transformed its UK agency, growing revenue, staff base and profit sevenfold in just over four years.

“Successfully navigating today’s highly complex and rapidly changing media landscape is one of the biggest challenges facing marketers today and it will only get more difficult to evaluate where and how to unlock value,” Gloster said.

“RESET would not be complete without the perspective of a global media expert who will drill down to what she views as the key emerging trends, challenges and opportunities. Lindsay is currently Vice Chair of the World Economic Forum’s Global Agenda Council on the Future of Media which is testament to the very high regard she’s held in.”

“Lindsay is also the first female global leader within WPP’s GroupM network and she was included in AdAge’s 2015 class of ‘women to watch’.  She is a passionate advocate for gender equality so I’ll be particularly delighted to welcome her to the RESET stage.”

Lindsay Pattison

Lindsay Pattison

Pattison and Morgan join Sarah Wood, co-founder and co-CEO of global video ad-tech company Unruly, Brad Jakeman, president PepsiCo Global Beverage Group and social activist Monica Lewinsky who will talk about the challenge of reputation management in the 24/7 media and social media environment. Two more speakers will be announced shortly.

Tickets for the event are currently only on sale to AANA members at aana.com.au/reset, but non-members from the media and marketing industries are invited to register their interest via reset@anna.com.au before tickets go on sale to non-members.




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