Creative agency The Certainty Principle has unveiled its new campaign for the Australian National Maritime Museum after being appointed to promote three major museum exhibitions in 2017.
Their latest collaboration is Escape From Pompeii: The Untold Roman Rescue, an international exhibition that brings to life the untold story of the Roman Navy and its dramatic attempt to rescue citizens of Pompeii following the eruption of Mount Vesuvius in 79AD.
The key art was created and animated in 3D, and is being used across all campaign assets, including a projection on the roof of the museum, TV commercials, online and social content, print, outdoor, transit, and signage in and around the museum and Darling Harbour.
The exhibition includes a collection of objects, some of which have never toured outside Italy before, together with an eight-minute 3D animation that recreates the events on that fateful day in 79AD.
The Certainty Principle CEO Matt Daunt said: “We’re thrilled that we have been able to help bring this untold story of Pompeii to life.
“We worked closely with the curators of the exhibition to ensure everything we were creating was in line with the vision of this incredible story. The result is a powerful and engaging campaign reflecting the intensity of the Roman Navy’s evacuation attempt.”
Jackson Pellow, brand and marketing manager at the Australian National Maritime Museum, said: “Given people’s ongoing fascination with the story of Pompeii, this exhibition is expected to attract significant audiences over the coming months.
“The pressure was on to deliver exceptional creative that would drive visitation, and already the pre-launch sales are well above target.”
The Certainty Principle will also be working with the Australian National Maritime Museum on the upcoming Wildlife Photographer of the Year 2017 exhibition, which opens at the end of May.