Captain Risky Gives Tour Of His House In Latest Budget Direct Ad

Captain Risky Gives Tour Of His House In Latest Budget Direct Ad
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The latest installment in Budget Direct’s “Get More” campaign launched last night (6th November), and shows Captain Risky giving an unconventional tour of his house, using his motorbike.

Captain Risky jumps across tabletops, couches and rides up carpeted stairs, demonstrating yet again why Budget Direct will never insure him – in stark contrast to Budget Direct customers.

Jonathan Kerr, director, marketing and digital at Budget Direct explained: “When accidents happen, Budget Direct customers can rely on our highly rated home insurance claims service.  The ad brings that to life as we compare the calm of the Budget Direct customer with the chaos of Captain Risky’s behaviour. Once again we are showing why we’ll never insure Captain Risky and how that helps us make sure our customers ‘get more with Budget Direct’.”

Richard Morgan, executive creative director at 303 MullenLowe, said: “For most Australians, their home is their castle. To Captain Risky, home is a high-octane playground. Giving people a peek into Risky’s home life seemed like a fun way of contrasting him to Budget Direct’s actual customers, who are the heroes of this campaign.”

The campaign is now running across television, digital and social channels.

CREDITS

Client: Budget Direct

Director, Marketing & Digital: Jonathan Kerr

General Manager – Brand and Media Marketing: Warren Marsh

Marketing Manager- New Customer Acquisition: Catherine Harty

Agency: 303MullenLowe Sydney

ECD: Richard Morgan

Head of Copy: Sean Larkin

Head of Art: Adam Whitehead

Agency Producer: Sean Ascroft

Head of Business Management: Tony Dunseath

Business Director: James Lammert

Production Company: Goodoil Films

Director: Hamish Rothwell

Executive Producer: Sam Long

Producer: Andrew McLean

DOP: Crighton Bone

VFX: ALT VFX

Editor: ARC Edit

Sound Engineer: Barry Stewart, Sound Reservoir

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