Capilano Honey Launches National Campaign

Capilano Honey Launches National Campaign

Capilano Honey has just launched a new national campaign, via agency BCM, to promote Beeotic, the world’s first clinically tested prebiotic honey.*

Kate Holloway
Posted by Kate Holloway

Beeotic is a premium 100 per cent Australian prebiotic honey, made in Australia by Capilano with honey collected from Capilano’s network of Australian beekeepers.

Consuming prebiotic rich foods can help increase the good bacteria in your gut, improving the good-to-bad bacteria ratio, thereby helping improve overall digestive health.  Capilano has made considerable investment into developing industry-first testing methods to identify Australian honeys that deliver this beneficial prebiotic content.

Listed with the Therapeutic Goods Administration as a therapeutic good, Beeotic is the result of extensive research and a world-first clinical study conducted through the University of New South Wales (UNSW). Its development saw Capilano work closely with researchers from the UNSW over many years to identify the widely recognised, but until now, unproven prebiotic potential of select Australian honeys.

Beeotic is now on shelf in leading supermarkets and pharmacies. The national campaign will deliver the benefits of this new product to consumers via TV, online channels (including social media platforms), and print.

BCM worked closely with Capilano on the launch of this new product, involving extensive strategic input and direction. The agency also collaborated with internationally acclaimed animation studio Luma on the production.

ASX-listed Capilano Honey Pty Ltd was first established in 1953 as a 100% beekeeper owned co-operative. Today they are Australia’s largest honey supplier.

The Beeotic campaign is the first work produced for Capilano by Brisbane-based independent agency BCM since their recent appointment to the Capilano Honey account, following a competitive pitch.  Creative, media and digital services will be provided to Capilano across their full brand portfolio as part of BCM’s new appointment.

Amy O’Reilly, Capilano’s general manager, marketing said “We were seeking a full service agency who could provide us with an integrated strategic, creative, and channel planning offer, particularly an agency that was results and forward-focused. BCM fitted the bill on all counts.”

“We’re thrilled to be working with such an established Aussie brand with a rich history, who today, have evolved into a modern, innovative and entrepreneurial ASX-listed business. New Beeotic honey is a perfect example of this evolution. We look forward to being a part of Capilano’s continuing progression, both in Australia and overseas markets,” added BCM managing director Paul Cornwell.


Agency: BCM
Client: Capilano Honey Pty Ltd
Client contact:  Amy O’Reilly, General Manager, Marketing

*Based on published clinical study results as at 19/08/16. Always read the label. Use only as directed.