Canon Australia has launched a new campaign that gives an insight into the nation’s relationships with charities, based on a new study.
The ‘Donate or Keep?’ campaign has been created in partnership with local charities Cancer Council Australia, Australian Red Cross and the Starlight Children’s Foundation. For the months of May to July, Canon is giving consumers a chance to earn cash back, with a unique twist.
The campaign, which will see a range of Canon printers promoted through partnered retailers, plays on the fact that a quarter of Australians donate spontaneously. When consumers purchase a Canon printer, they’ll face a dilemma – do they donate their cash back to charity or keep it for themselves?
A wide variety of Canon printers from the PIXMA, PIXMA Endurance, SELPHY, MAXIFY and PRO families will be available as part of the campaign.
To be a part of Canon’s ‘Donate or Keep?’ campaign, consumers can head into retail partner stores, including Harvey Norman, The Good Guys, Big W and Officeworks. People can also follow the action on Canon’s dedicated social media channels or head to www.canon.com.au/donateorkeep.
The campaign was inspired by a recent study by Decibel Research on behalf of Canon, which found that Aussies donate nearly $4 billion to charity, but half of us admit we could give more.
The study also found that more than 90 per cent of Aussies would rather donate to local charities than those overseas. Charity also impacts consumer loyalty, with 68 per cent of Aussies saying they would be more inclined to buy products if a percentage of the price was donated to charity.
*Survey canvasses the opinions of a representative sample of 1000 Australians aged 18-64.
*$4 billion donation figure was calculated by multiplying the 18-64 population by 200.