Reports: Cannes 2018 Entries And Attendance Down More Than 20%

Reports: Cannes 2018 Entries And Attendance Down More Than 20%
SHARE
THIS



The amount of entries and paying attendees at this year’s Cannes Lions Festival of Creativity has reduced dramatically since 2017.

Last year, more than 41,000 entries were submitted into Cannes, this year that number has dropped to 32,372.

The number of attendees echoes this drop.

While the decrease is noticeable, many are pointing to Publicis Groupe’s decision to withdraw from all industry events until 2019, sending only 84 company representatives to Cannes Lions this year.

As well as this, prior to his exit from the company WPP former-CEO Sir Martin Sorrell said publicly the holding company’s own attendance at the festival would this year drop from 1,000 to 500.

Speaking to Adweek, a Cannes representative has said while the organisers are yet to see final numbers, growth has been strong.

“Given the volume of walk-ups throughout the festival week, which have been higher this year than ever, we’re not able to finalize our numbers as we haven’t tagged all these new attendees and will complete this post-festival.

“However, early indications are that we have strong double-digit growth of both marketers and consultants.”

Though according to a press release from the festival, organisers have already admitted “overall entry numbers are reduced” for 2018.

Others are pinning the decreased attendance down to adland execs choosing not to buy an actual ticket to the festival, allowing them to instead spend their time networking and roaming the myriad activations.

On top of the reduced numbers, some adlanders have been warned by their employers to be on their best behaviour and not treat the festival like a holiday.

Last week, a letter written to staff from an IPG exec was leaked to the public, with IPG SVP of talent Joe Kelly encouraging staff to avoid misconduct and “exercise an abundance of caution when it comes to alcohol”.

Latest News

Diesel Turns Online Hate Into Cool New Fashion Campaign Littered With Stars
  • Campaigns

Diesel Turns Online Hate Into Cool New Fashion Campaign Littered With Stars

Italian youth fashion brand Diesel has unveiled its latest campaign that uses social media hate and turns it into a clever new campaign. The ad stars Nicki Minaj, Gucci Mane, Bella Thorne, Tommy Dorfman, Miles Heizer, Yovanna Ventura, Barbie Ferreira, Yoo Ah-In and Jonathan Bellini. Each celebrity chose some of the worst comments they’d received, and Diesel designed exclusive items for each […]

by B&T Magazine

B&T Magazine
Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business
  • Marketing

Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business

A common malady of marketers is how to best spend their marketing dollars and get the best outcomes (ie. sell more stuff). But a new study suggests that going “hyper-local” could be an easy and effective place to start. The study, by US marketing firm Zipsprout, says that micro-targeting local consumers via corporate sponsorships can be one of […]

by B&T Magazine

B&T Magazine
Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]