Climate Change TVC Wants People To Think About Saving Pizza & Man Caves

Climate Change TVC Wants People To Think About Saving Pizza & Man Caves

The Government of Ontario’s Ministry of the Environment and Climate Change has taken a different tack to get people thinking about climate change- changing the conversation from melting ice caps to saving the pizza, man caves, fishing and wine.

B&T Magazine
Posted by B&T Magazine

The aim of the campaign, by Toronto-based agency Bensimon Byrne was to hyper personalise the impacts of climate change on the people of Ontario.

Agency partner and executive creative director Joseph Bonnici told fastcocreate: “For many years, people have seen the dire predictions of rising sea levels, melting snowcaps, superstorms, forest fires, drought, and famine. The enormity of the problem and the enormity of what we need to do as individuals can be overwhelming. And not very personal. Hyper-personalising it makes it much more real.

“It is also a tone people haven’t seen before when trying to make sense of this problem. Ninety-nine percent of climate change work relies on scaring people to make a difference. We just don’t believe that’s the way to create true change and emotionally connect with people. When people see themselves in work and see a positive way to make an impact, it becomes much more real. You’ll also notice that we used a wide range of people in these. Everyone from kids to seniors because as the campaign says, ‘climate change changes everything.’ No one will be immune to losing something they love if they don’t act.”

CREDITS

ADVERTISER

ADVERTISER: Government of Ontario’s Ministry of the Environment and Climate Change

CREATIVE AGENCY

CREATIVE DIRECTOR: David Rosenberg / Joseph Bonnici

COPYWRITER: Matt Doran

ART DIRECTOR: Chris Brown

STRATEGIST: Celina Bussiere

GROUP ACCOUNT DIRECTOR: Jill Engelman

PRODUCER: Michelle Pilling / Meghan Cheesbrough

CREATIVE AGENCY: Bensimon Byrne

PROJECT MANAGER: Christian Edejer

BUSINESS LEAD: Afton Franklin

MUSIC AND SOUND

CREATIVE DIRECTOR: Drew Frohmann

AUDIO POST PRODUCTION: TA2

SOUND ENGINEER: Dave Clarke

OFFLINE

EDITOR: Paul Skinner

EDIT COMPANY: Married to Giants

POST PRODUCTION / VFX

COLOURIST: Connor Fisher

POST PRODUCTION HOUSE: Alter Ego, Wingman

PRODUCTION COMPANY

LINE PRODUCER: Jason Aita

EXECUTIVE PRODUCER: Evan Landry

DOP: Kris Bonnell

PRODUCTION COMPANY: Asymetric

DIRECTOR: Peter Huang