Campaign: Westfield Gets Into Christmas Spirit With YouTube Mini Superstars

Campaign: Westfield Gets Into Christmas Spirit  With YouTube Mini Superstars
SHARE
THIS


What best describes you?

Westfield’s national Christmas campaign will be fronted by YouTube mini superstars, Sophia Grace and Rosie who are regulars on The Ellen Degeneres Show.

The pair will visit Australia for the first time as Westfield’s Happy Giving Experts to help shoppers pick the perfect gifts.

Sophia Grace & Rosie

Sophia Grace & Rosie

Sarah Cleggett, general manager of marketing at Scentre Group, said: “At Christmas, shoppers are not shopping for ‘things’, but for people. It’s the reaction to a well thought out gift that can be more important than the things we buy.

“We are excited to welcome Sophia Grace and Rosie on their first trip to Australia and share their top gift selections this Christmas,” she said.

Focused on ‘the joy of giving’, the integrated campaign featuring Sophia Grace and Rosie will be pushed out across owned, earned and paid channels and includes:

  • Appearances at three Westfield centres:
  • In-centre communications: print and digital screens across 39 Westfield shopping centres
  • Custom publishing: circulation of approximately 500,000 bespoke gift catalogues featuring over 1,000 gifts
  • The launch of new Gift Finder functionality on westfield.com.au
  • Dedicated social, direct and national publicity campaign
  • In-centre experiential activities
  • Digital and print advertising

With Christmas the busiest time of year for shopping centres, the Happy Giving campaign will be supported by general Christmas activity at all Westfield centres including:

  • Santa’s arrival and GiveAbility Day on 8 November (9 November in South Australia). GiveAbility Day is Westfield’s national day to raise funds and awareness for Westfield charities – supporting kids and families living with a disability.
  • Super Saturday on 6 December – a day of national offers and events in centre
  • Extended trading hours from December
  • A range of experiential events in all centres from October – December

Agency credits:

Creative/PR agency: One Green Bean

Creative/Production agency: Moon Communications Group

Media agency: IKON

Custom publishing: Bauer Media

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]