Campaign: Westfield Gets Into Christmas Spirit With YouTube Mini Superstars

Campaign: Westfield Gets Into Christmas Spirit  With YouTube Mini Superstars
SHARE
THIS



Westfield’s national Christmas campaign will be fronted by YouTube mini superstars, Sophia Grace and Rosie who are regulars on The Ellen Degeneres Show.

The pair will visit Australia for the first time as Westfield’s Happy Giving Experts to help shoppers pick the perfect gifts.

Sophia Grace & Rosie

Sophia Grace & Rosie

Sarah Cleggett, general manager of marketing at Scentre Group, said: “At Christmas, shoppers are not shopping for ‘things’, but for people. It’s the reaction to a well thought out gift that can be more important than the things we buy.

“We are excited to welcome Sophia Grace and Rosie on their first trip to Australia and share their top gift selections this Christmas,” she said.

Focused on ‘the joy of giving’, the integrated campaign featuring Sophia Grace and Rosie will be pushed out across owned, earned and paid channels and includes:

  • Appearances at three Westfield centres:
  • In-centre communications: print and digital screens across 39 Westfield shopping centres
  • Custom publishing: circulation of approximately 500,000 bespoke gift catalogues featuring over 1,000 gifts
  • The launch of new Gift Finder functionality on westfield.com.au
  • Dedicated social, direct and national publicity campaign
  • In-centre experiential activities
  • Digital and print advertising

With Christmas the busiest time of year for shopping centres, the Happy Giving campaign will be supported by general Christmas activity at all Westfield centres including:

  • Santa’s arrival and GiveAbility Day on 8 November (9 November in South Australia). GiveAbility Day is Westfield’s national day to raise funds and awareness for Westfield charities – supporting kids and families living with a disability.
  • Super Saturday on 6 December – a day of national offers and events in centre
  • Extended trading hours from December
  • A range of experiential events in all centres from October – December

Agency credits:

Creative/PR agency: One Green Bean

Creative/Production agency: Moon Communications Group

Media agency: IKON

Custom publishing: Bauer Media

Latest News

How To Optimise Branded Keywords
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]