Campaign: Tigerair Gives Infrequent Flyer Club Second Marketing Push

Campaign: Tigerair Gives Infrequent Flyer Club Second Marketing Push

Tigerair Australia has launched a second marketing campaign for the online Infrequent Flyer Club for Australians who don’t fly as often as they would like but still want to be part of a frequent flyer scheme.

B&T Magazine
Posted by B&T Magazine

The campaign will feature the airline’s first ever cinema advertisement through cinemas in the key markets of Melbourne, Sydney and Brisbane, with the Infrequent Flyer Club advertisement appearing just before the latest instalment in the popular Hunger Games series: The Hunger Games: Mockingjay Part 1.

Tigerair commercial director Adam Rowe said the Tigerair brand is an enabler – providing everyday Australians with the ability to explore their own backyard for the first time or more often than before. “As the consumer champion, our consistently great value airfares make travelling by air affordable for everyone – not just the affluent few. While other frequent flyer programmes reward people by the amount they spend, our infrequent flyer programme doesn’t discriminate and lets members choose whatever level they want to be, from ’70s brown all the way to triple emerald sapphire ivory.

“The Infrequent Flyer Club is essentially a customer relationship management (CRM) platform that allows Tigerair to keep Infrequent Flyers up-to-date with great deals to great destinations, and fulfil its mission of putting more people in the sky. It’s also about better engaging our customers with our brand in a fun and unique way. As well as infrequent opportunities to hear first about news and special deals there will also be exclusive opportunities to win some great travel prizes along the way,” said Rowe.

Lead by a 90 second commercial named “Chickens” the campaign features upgrades to the program, including a new menu that members can download to enjoy their own gourmet airline food at home.

http://youtu.be/0HT2pPfre9M

Since its inception in April, tens of thousands of infrequent flyers have already flocked to join the Infrequent Flyer Club, boosting the airline’s total membership database to more than 500,000.

An integrated marketing campaign including YouTube and other paid media channels, such as cinema, radio and digital which all launch from today, will drive traffic to the website, and further increase brand awareness and consideration across Australia.

CREDITS

Client: Tigerair
Commercial Director: Adam Rowe
Marketing Specialist: Natalie Pasquale
Marketing Executive: Megan Coningsby
Marketing Coordinator: Lachlan Wright
Agency: McCann Melbourne
Executive Creative Director: Pat Baron
Creative Director: David Ponce de Leon
Associate Creative Directors: Andrew Jones
Managing Director: Adrian Mills
Senior Account Manager: Will Hollosy
Group Account Directors: Serrin Dewar & Alec Hussain Senior
Planner: Danish Chan
Agency Producers: Victoria Conners-Bell & Chelsea Nieper
Production Company: Airbag Productions
Director: Raphael Elisha
Executive Producer: Fiona McGregor
Producer: Samantha Kelly
Editor: Roberta Horslie
VFX Supervisor: Nick Wright VFX
Lead: Adrian Oostergetel
VFX Artist: Luke Davies
Post Producer: Tanya Stankovic
Sound: Electric Dreams
Executive Music Director: Cornel Wilczek
Music Producer/Engineer: Pascal Babare & Gus Franklin
Performers: Pascal Babare & Gus Franklin
Chicken Man: Dan Witton
Studio Producer: Danny Thiris