Campaign: The One Centre Creates Miracle Twins Short Film for GE

Campaign: The One Centre Creates Miracle Twins Short Film for GE
SHARE
THIS



The One Centre has launched a piece of branded content to showcase GE’s healthcare technology, in the latest work for GE Australia & NZ.

The short film ‘Miracle Twins’ follows a young family with premature twins to demonstrate the impact GE technology is having in the healthcare industry.

To bring this to life, The One Centre worked with branded content company hellofuture and The Children’s Hospital at Westmead.

The film centers on the GE Giraffe Omnibed Incubator and Shuttle radiant warmer, and the critical role these machines play in neonatal care.

‘Miracle Twins’ narrates the journey of Emma and Ben Caisley from pregnancy, to the premature birth of twins Noah & Ethan with life threatening complications, up to today.

The short film is in the form of a diary narrated by the parents, however the story is told in reverse.

John Ford, CEO, The One Centre, said: “We wanted to create a powerful and emotive brand that shows technology created by GE having an enormous impact on saving tiny lives.”

“Rather than the traditional talking heads style approach to industry technology promotion, we wanted to create a piece of content that could reach far beyond healthcare professionals and touch the lives of the greater community,” he said.

The film will be published on gereports.com.au and will also be shared at major GE and industry events globally. Miracle Twins will also be used for donor acquisition and to drive fundraising initiatives, plus for family support at a community level.

Credits

Strategy and Concept: The One Centre

Strategist: John Ford

Project Director: Katie Molloy

Project Manager: Danica Jenkins

Copywriter: Geoff Reid

Creative Director: Pablo Jeffress

Production Company: hellofuture.tv

Director: Pablo Jeffress

Producer: Emily Bull

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]