Campaign: Saatchi and Toyota Launch Unbreakable Hilux

Campaign: Saatchi and Toyota Launch Unbreakable Hilux

Saatchi & Saatchi’s latest campaign for Toyota Hilux will launch on Saturday.

Directed by Tim Bullock from Scoundrel, the campaign celebrates the unbreakable driver and shows what it takes to be worthy of the Unbreakable Hilux.

https://www.youtube.com/watch?v=aVdvdG0jcv8

Saatchi & Saatchi ECD Mike Spirkovski stated: “For decades Hilux has firmly held the flag for being ‘unbreakable’ and is seen as the pinnacle by many of the hardest-working blokes across the country. We simply wanted to highlight that our Unbreakable Hilux deserves an equally unbreakable driver. Nothing less.”

The campaign consists of a suite of TV spots, and will be further supported by an extensive social, outdoor and digital campaign.

Campaign Credits:

Toyota

Brad Cramb, Divisional Manager, National Marketing

Peter Hampson, Corporate Manager, Brand Management & Communications

Noni Rosengren, Manager Commercial & Brand Advertising

Lisa Sutherland, Commercial Communications Manager

Saatchi & Saatchi

Executive Creative Director – Mike Spirkovski

Creative Director– Steve Carlin

Art Director – V. Wassim Kanaan

Copywriter – Emma Lord

Executive Producer – Llew Griffiths

Producer – Greg Fyson

Executive Planning Director – Jason Lonsdale

Managing Partner – Ben Court

Senior Business Director – Amy Turnbull

Business Manager – Chelsea Lamond

Director – Tim Bullock

Executive Producer – Adrian Shapiro

Prod Co – Scoundrel

Editor – Jack Hutchings @ The Butchery

Post Production – Cutting Edge

Colourist – Ben Eagleton @ BE

Sound – Nylon Studios

Music – Level Two Music

 




Please login with linkedin to comment

Cannes Lions Healthcare Clemenger BBDO Sydney Paspaley

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]