Campaign: Purina’s Big Bubble for Little Dogs

Campaign: Purina’s Big Bubble for Little Dogs
Jonas Tobias
By Jonas Tobias



Everyone loves their pets, however, as they come in all shapes and sizes, not every variety of dog food is going to work for your pet.

So when you’re standing in the supermarket aisle looking at a wall of dog food, you need to know what is going to be the right choice for your best friend.

Specially created for smaller dogs, Purina are promoting their new range of Purina One in supermarket aisles in a partnership with TorchMedia. The campaign will feature in supermarkets around the country, pioneering the interactive in-store format.

By utilising TorchMedia’s interactive format, the new smaller biscuits can be seen in a clear bubble, showing shoppers the product and its focus on catering to dogs with smaller mouths. Throughout July and August, the interactive Fin will be showcasing the new biscuit.

LARGE SAMPLE FIN_Purina_Dog Food_R14

“When there are so many products on the shelves it becomes easy for shoppers to become overwhelmed with choice,” said Kirsty Dollisson, GM for TorchMedia. “Giving people a chance to see the product they are buying and that it is in fact as advertised, provides not only confidence in the product, but a sense of trust in the brand.”

TorchMedia is a specialist Out-of-Home media company with a focus on shopper and commuter facing solutions. The TorchMedia network has over 100 million Australian consumer impressions every month with over 3000 unique locations Australia-wide.




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