Campaign: Oatly CEO Sings About His Products In A Field Of Oats

Campaign: Oatly CEO Sings About His Products In A Field Of Oats



Oat milk brand Oatly has released a campaign titled ‘Wow No Cow’ where the CEO sings about the brand in a field of oats.

The brand teamed up with ad agency Forsman & Bodenfors for the spot.

https://www.youtube.com/watch?v=37rVuRoW0Vw

Oatly makes oat drinks and only drinks. They don’t know anything about almonds or soy or rice or low-fat cows. All they know is oats. How to grow them, harvest them, choose them and turn them into liquid goodness.

“When they first told me they wanted me to sing a song in an oat field I seriously thought they were kidding. How could that ever work to tell our story? I didn’t originally have time to write a song so they wrote one for me and I really hated it—don’t they think I have any creative integrity? So I wrote something I felt I could put my name on and then went out in the middle of the oat field with a synth from the 80s and tried to play it, said Toni Petersson, CEO of Oatly.

The film titled ‘Wow No Cow’ is part of a series of films in which Toni takes Oatly’s message to a wider online audience. The films are both quirky and straightforward – like the brand itself. The series of films are created by agency Forsman & Bodenfors, who also created the legendary ‘The Epic Split’ by Volvo Trucks.

 




Please login with linkedin to comment

Clemenger BBDO Sydney Job-hopping Media Coverage

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]