Campaign: NOVA & Gaming Company Launch ‘FarCry4’ Game

Campaign: NOVA & Gaming Company Launch ‘FarCry4’ Game
SHARE
THIS



NOVA Entertainment has partnered with independent game publisher Ubisoft to launch survival game FarCry4.

Created and developed in conjunction with Sydney digital agency Yell Digital, the campaign transforms the NOVA Network’s digital homepage network into a fully interactive experience. Media for the campaign has been handled by Essence.

Visitors to the Novafm.com.au site will be transported to the fictional world of Kryat, to find and locate the radio network’s ‘Novaboy’. Once located, players will have the opportunity to enter into a competition to take home a $10,000 cash prize.

The takeover is the latest execution from the NOVA Network and Yell.

David McGrath, NOVA Entertainment’s digital commercial operations director discussed that the Ubisoft FarCry4 rich media “takeover” is a further example of NOVA’s ability to combine the latest ad technology with creative that is entertaining and engaging.

McGrath said: “With FarCry4, we have launched a dynamic homepage takeover that is a game in its own right. Our team utilised the virtual landscape from FarCry4 to “stitch” together a 360 degree fly-around that puts you right in the middle of the action as users search for Nova Boy on a fictional Himalayan mountain top.”

“Following on from our highly successful Watchdogs launch which was also for Ubisoft, NOVA Entertainment continues to produce digital creative experiences that go beyond the everyday. Connecting brands with their audience, delivering impact… and most importantly results,” he added.

Ubisoft’s Group PR & brand manager Ben Taylor commented: “We are speechless, the Far Cry4 NOVA campaign looks set to exceed all expectations on the first day.”

Yell digital’s director Nigel Roberts said partnering with the NOVA Network added a new level of strategic digital thinking to an already compelling proposition.

“NOVA has the foresight and ambition to position its digital platforms as a key driver of engagement to complement its market leading radio proposition,“ he said.

“Yell’s creativity and technical expertise enhances NOVA’s digital offer and sets their online channel apart from other Australian radio networks,” he added.

Yell’s previous work for the NOVA Network has included a hugely successful launch of Ubisoft’s Watch Dogs, building a white label, branded radio station Ben and Jerry’s FM and creating a content portal for the Victorian Racing Carnival.

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]