Online short term lender Nimble has unveiled a major new multi-channel campaign in conjunction with the launch of its new mobile app.
The lender is introducing the Nimble Bunny across TV, radio, outdoor and online.
Nimble teamed up with McCann Melbourne to create a new series of creative ads that take familiar situations like a phone bill shock and tell us not to freak out, just ‘Nimble It and Move On!’
Directed by Taika Waititi of Curious Films, the ads bring the Nimble Bunny logo to life as a loveable, reliable yet socially unaware character who shows up when you most need it, but least expect it. Launched this week, the first in the series of three features an awkward shower scene, a boy band tribute and even some doves.
Nimble, which is disrupting the lending industry by making borrowing as simple as a few taps on a device, once again showcases its quirky brand in the campaign, setting itself apart from the big banks and every other lender. Leveraging its technology platform, Nimble has created a reputation for its responsible lending and consumer-friendly practices.
Nimble Brand Strategist, Stirling Howland said: “We have a very clear vision for the Nimble brand and place huge importance on collaborating with the best creative talent we can find. On the back of an incredibly successful 12 months with our last campaign, getting the creative and strategic collaboration right again was crucial. We’re stoked with the result and excited about rolling out the campaign in the coming weeks and months.”
McCann Creative Director, David Ponce de Leon said: “Nimble It and Move On’ is an exciting new direction for the brand. It’s both a call to action and a solution. We believe it’s going to help position Nimble as a simple, fast, and stress-free way to borrow money that will resonate with consumers.”
Nimble Co-Founder: Greg Ellis
Nimble Co-Founder: Sean Teahan
Brand Strategist: Stirling Howland
Marketing Manager: Johan Kriegbaum
Online Strategist: Jay Stockwell
Agency: McCann Melbourne
Creative Director: David Ponce de Leon
Copy Writer: Patrick Trethowan
Art Director: Ryan Clayton
Senior TV Producer: Jo Alach
Senior Account Manager: Sally Bradley
Group Account Director: Serrin Dewar
Production Company: Curious
Director: Taika Waititi
Executive Producer: Matt Noonan
DOP: Lachlan Milne
Editor: Tim Mauger
Colourist: Martin Greer
Online Artist: Eugene Richards
Post-production: The Refinery Post Production Services
Music Supervision: Level Two Music
Music Composition: Electric Dreams
Soundtrack Production: Steve Williams/Flagstaff Studios