George Clooney returns the latest Nespresso advertising campaign, which debuts globally today as a digital campaign first, before full roll out in mid November.
The digitally led roll out includes an extended version of the TVC on Nespresso’s website and banners across YouTube, Google Display and Facebook. This is the first time that the brand will be using Facebook to increase the reach of the ATL creative.
The TVC will air on 16 November and run up until Christmas day, with a lead 45 second top and tail for the first 2 weeks and then a 30 second for the last 4 weeks. Outdoor, cinema and some print advertising is also planned.
Clooney has been the face of Nespresso since 2005 and has starred in eight television commercials, alongside other well-known actors such as Matt Damon. In his latest installment for the brand, he stars alongside talented French actor and Academy Award winner, Jean Dujardin. Set on the idyllic Lake Como in Italy, widely known as Clooney’s favourite spot, the new footage illustrates how he has more than met his match in French actor Jean Dujardin as he is outwitted in his quest for a Nespresso coffee.
George Clooney commented on set: “I have been associated with Nespresso for many years and it’s fantastic that the ad campaigns continue to have such a positive reception. I was delighted to have the opportunity to work with Jean on this spot, even if he does get the better of me!”
Set in the grounds of a beautiful villa on Lake Como, we see Clooney and Dujardin bargain for the last Nespresso capsule, which Clooney gets but only by offering him something in exchange. What follows next is a cheeky exchange between the two actors, proving just how far they’d go for Nespresso.
As with each of his Nespresso adventures, Clooney collaborated closely with the brand, helping to select an intriguing storyline, improvising lines for maximum humour, and working with the director to create a sense of fun both on and off camera. Nespresso and Clooney partnered with acclaimed director Grant Heslov – also an Academy Award nominated producer and screenwriter, actor and long-term Clooney friend.
“We are excited to launch our latest Nespresso “What Else?” campaign featuring long-time brand ambassador George Clooney and with the new addition of well-known French actor Jean Dujardin. We typically launch a new Clooney campaign in time for year-end, one of our busiest periods. The extensive digital and social activation will encourage Club Members and coffee lovers to see just “How Far” they are willing to go to for their favourite Nespresso Grand Cru,” commented Nicole Parker, Marketing & Communication Manager of Nespresso Australia and Oceania.
The campaign was created by a centralised Interpublic Group team based in Paris consisting of McCann for advertising, MRM/ McCann for digital, Weber Shandwick for PR and Futurebrand for brand identity.