Campaign: Mate’s Motel Chain Open for Christmas

Blank billboard, low angle view
SHARE
THIS



The Queensland Government’s Department of Transport and Main Roads, through its agency BCM, is discouraging drink driving by asking Queenslanders to make their place their ‘Mate’s Motel’.

The unique Christmas campaign includes TV, outdoor, radio, social, online, and a web app that lets people design their own personalised motel sign and share it with their friends.

The campaign commences on Sunday 14 December 2014.

 

Credits:
Agency: BCM
Client: Queensland Government Department of Transport and Main Roads
Client contacts:  Karen Pond and Kerrie Tregenza
Account Service: Kevin Moreland, Shelley Lewis, Elise Harper
Creative Director: Peter Goodall
Art Director: Mike Rolfe
Writer: Peter Goodall
Agency Producer: Shane Ford
Director: Miles Murphy
Producer: Andrew Wareham
Production: Taxi Film Production
Animation and Post Production: Cutting Edge
Digital Creative Director: Steve Mair
Digital Producer: Anna Smith
Digital Designer: Steve Mair
Digital Developer: Julian Thomas

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]