Campaign: Jack Daniel’s Crowd Sources To Build A Bar

Campaign: Jack Daniel’s Crowd Sources To Build A Bar
SHARE
THIS



This September, Arnold Furnace wants to celebrate Mr Jack Daniel’s birthday in style, and in turn give his friends a gift they definitely won’t forget.

Because no-one knows his exact date of birth, (Mr) Jack’s birthday is always celebrated for the whole of September. This year involves an ambitious project in “The Bar That Jack Built” – the world’s first crowd sourced bar built entirely from the love of Jack Daniel’s, by fans.

The campaign is being run through social media and kicks off today with a recruitment shout-out to all Jack Daniel’s Facebook fans in NSW. They are being asked to donate materials, time, expertise and ideas in reward for Jack Daniel’s product and merchandise.

The more they give, the more they get with the biggest contributors getting tickets to the grand opening on September 27th.

From the carpenters, elecricians and designers who put the bar together, to the artists and musicians who perform on the night, every person’s contribution will be because they’re a fan of Jack Daniel’s. Especially since everyone that participates will be rewarded with Jack Daniel’s product.

Tom Spicer, ECD Arnold Furnace said: “There aren’t many brands that inspire such levels of enthusiasm and loyalty from their fans as Jack Daniel’s. With The Bar That Jack Built we’re out to quantify that love and build something tangible out of it in the form of a living breathing bar.”

Nora-Kate O’Connell, brand manager Jack Daniel’s, added: “By asking our friends of the brand to participate in the creation of a Jack Daniel’s bar we are encouraging them to become a part of the brand and show us their true character. We are extremely passionate about this campaign which gives the brand a chance to give back to the friends who have given us so much over the years. Here’s to raising a Jack to Jack this September.”

Credits: Agency – Arnold Furnace ECD – Tom Spicer Creatives – Luke Duggan and Cameron Brown Client Services Director – Michael Stevenson GAD – Ian Hartley Senior Account Manager – Natalia Kowalczyk TV Production – Melissa Petryszyn Production – Bridget Brice Agency Partners: Nigel Hickey, Head of Experiential – Red Agency Client Nora-Kate O’Connell, Brand Manager – Jack Daniel’s Family of Brands

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]