Parental lock system, Torch web browser has launched a new campaign reminding adults that once upon a time ‘happy ending’, ‘pearl necklace’ and ‘tossed salad’ meant more PC-things.
Torch—a router that promises parents better control over kids’ browsing habits—provides funny illustrations of how its product includes mandatory time-outs, site blocking and a detailed browsing history.
The ads keep the more R+ rated implications an inside joke between adult viewers, and show only G-rated interpretations.
Product: Torch Router
Campaign: “The Right Click”
Agency: Fancy Rhino
Creative Director: Vann Graves
Copywriters: Vann Graves / Joe Scalo
Art Directors: Joe Scalo
Production Company: Aero Films
Director: Jason Farrand
Producer: Sloane Skala
Director of Photography: Julian Whatley
Editor: Michael Distelkamp