Campaign: Food for Life

Campaign: Food for Life
SHARE
THIS



International aids organisation Caritas Australia has launched a campaign to raise money for its Lenten appeal.

Caritas Australia has developed a national Lenten appeal since 1966.  The campaign is set to launch nationally in February 2015, with a target of raising over $11m. One of Australia’s largest humanitarian campaigns, the range of materials developed for Project Compassion 2015 includes print ads, online resources, marketing and fundraising collateral for parishes, and curriculum based educational resources for schools.

In 2015 the appeal has been themed ‘Food for Life’ by Caritas Australia and their specialist agency – Marlin Communications. Marlin briefed Sydney-based sign writer Bobby Haiqalsyah, to help develop a typographical treatment for the campaign inspired by the signs of cafés and farm shops. Dan Geaves, Creative Strategy Director at Marlin Communications, said that “Every year Project Compassion uses stories from around the world to inspire support. We wanted to be able to share a wide range of stories to reflect the diversity of the world’s people, their food, and how a little support can help them to change their lives.”

Jo Green, senior fundraising campaign coordinator at Caritas Australia said: “Marlin’s approach has really helped us convey our commitment to upholding people’s dignity, and creatively helped us draw a link between very diverse situations, from droughts in Africa, the creation of sustainable food sources in SE Asia, and nutrition management in First Australian communities.” The campaign will continue to feature the familiar Project Compassion box – a memorable feature of the campaign used to encourage alms-giving since the 1960s.

Credits

Client: Caritas Australia Client

Team: Jo Green

Agency: Marlin Communications

Creative Team: Matthew Ware, Deborah Niski, Cassandra Gaunson

Sign writer: Bobby Haiqalsyah

Illustrator: Liza Kirillov Creative Directors: Dan Geaves, Karl Tischler Accounts Team: Christina Lilley, Vanessa Gambin

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]