Campaign: An Echidna ‘accidentally’ inspires a new Cool Ridge range

Campaign: An Echidna ‘accidentally’ inspires a new Cool Ridge range

In the second instalment of the new Cool Ridge campaign, BMF Melbourne and Schweppes Australia reveal how CEO Wombat and his team of dedicated ‘marketing experts’ were inspired to create a sparkling water range.

Lu Borges
Posted by Lu Borges

We again find the Cool Ridge team busy ‘brainstorming’ in the boardroom. CEO Wombat inspires the group in his typical self-backslapping style of leadership. The animals chime in with questionable ideas, except Koala who is busy doing what he does best… sleeping! His sleepiness turns out to be his greatest attribute.

Carlos Furnari, Creative Director of BMF Melbourne said: “Some people like their water still, some people like it with bubbles – or as Platypus would say: “Bublé”.

Bo Jakubenko, Brand Manager for Cool Ridge at Schweppes Australia said: “Cool Ridge is all about bringing a bit of fun into the water category, and not taking ourself too seriously. The latest ‘Crafted by nature’ TVC aims to do just that – tell consumers we now have a lightly sparkling range, but deliver this message in a lighthearted way.

The Cool Ridge campaign comprises TV, outdoor, POS and social media. A third commercial in support of a new, naturally flavoured water will follow later this year.

Credits: 

Creative Director: Carlos Furnari

Art Director: Robat Jones

Copywriter: Kerem Sekerci

Planning: Simon McCrudden

Agency Producer: Fiona Gillies

Director: DogBoy

Producer: Natalie Taylor

Post Production: The Pound

Production Company: The Pound

Editor: Gary Woodyard

Music & Sound Production: Production Alley

DoP: Lachlan Milne

Graphic Design: Shannon Riches

Photographer: Adrian Lander

Senior Account Manager: Rhys Thomas

Account Director: James Bilaver

Client: General Manager, Marketing: Troy McKinna

Group Marketing Manager, Non Carbonated Beverages: Murray Raeburn

Brand Manager, Water Category: Bo Jakubenko