Campaign: Community Pharmacies Fight Back Against Supermarket-Style

Campaign: Community Pharmacies Fight Back Against Supermarket-Style
SHARE
THIS



As supermarket-style pharmacies vie for market share and the government puts a squeeze on medication subsidies, community pharmacies are fighting back with a campaign that highlights their value to patients nation-wide.

The campaign comes from the Pharmacy Guild of Australia.

The ‘Discover more. Ask your Pharmacist’ campaign promotes the wide-range of health services community pharmacies provide, focussing on four key areas; health checks, pain management, post-acute care and in-home care.

Sydney agency Jack Watts Currie (JWC) created the campaign, which it hopes will change the public’s perception of pharmacies, from solely dispensers of medicines to providers of a broad range of healthcare services and advice.

“Creating something beautiful that can genuinely improve the quality of people’s lives is a pretty special opportunity,” said Colin Watts, JWC creative director.

Pharmacists across Australia are ready to get behind the campaign, with in-store collateral being distributed to around 5000 community pharmacies nation-wide.

“Many Australians simply aren’t aware of the services on offer in their community pharmacies.” said Pharmacy Guild marketing manager Tim McLaren, “This campaign encourages all Australians to discover more and ask their pharmacist about what services they offer.”

Discover More. Ask your Pharmacist launches nationally on Sunday across TV, press, in-store and digital. See www.askyourpharmacist.com.au

Credits

Client: Pharmacy Guild of Australia
National Manager of Communications: Diana O’Neil
Manager; Communications, Engagement & Advocacy: Tim McLaren Agency: Jack Watts Currie
Executive Creative Director: Colin Watts
Strategy Director: Ben Haynes
Art Director: Pamela Parrelli
Copywriter: Rich Brophy
Group Account Director: Rachel Laffey
Account Director: Carly Hanson
Account Manager: Tom Peters
TV Producer: Liz Nunan
TV Production: Blink Ink
Sound: Smith & Weston

Media: Bohemia

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]