Campaign: Celebrity Chef George Calombaris Takes On Bondi Hipsters In Coffee Ad

Campaign: Celebrity Chef George Calombaris Takes On Bondi Hipsters In Coffee Ad
SHARE
THIS



Vittoria Food & Beverage has launched an integrated campaign for its Espressotoria Coffee Capsule System, featuring celebrity chef and Espressotoria Ambassador George Calombaris, paired with Bondi Hipsters’ duo Christiaan Van Vuuren and Nick Boshier (aka ‘Dom and Adrian’).

The campaign is a satirical view of the sometimes over the top hipster-barista. The ads feature Dom and Adrian overindulging in the art of coffee only to be upstaged by Calombaris who shows the boys how it’s done with just the press of a button – summing up (via three 30 second spots) the brand’s promise of premium coffee made easy.

http://youtu.be/2uKanzjRMuU

https://www.youtube.com/watch?v=DugLiTOoqQA

https://www.youtube.com/watch?v=-K5RDj3k9Wc

The campaign is the first collaboration between Vittoria Food & Beverage and The Bondi Hipsters. Vittoria Food & Beverage managing director Rolando Schirato says the collaboration has resulted in a new campaign that pokes fun at the industry he loves by exaggerating a stereotype that Australian consumers can relate to.

“We take coffee seriously but we wanted to have some fun with the guys, who took on the persona flawlessly. The campaign is a nice reminder that making great coffee doesn’t have to be difficult or overly complicated.

“Australians are some of the most discerning coffee drinkers in the world and there’s a real demand for quality coffee. Cafes and restaurants serve great coffee so why not try to replicate that same quality at home or in the office? Premium coffee should be easily accessible to more Australians, especially in a market like ours where instant coffee is still the most common way to consume coffee at home,” Schirato says.

The Espressotoria Coffee Capsule System is compatible with Vittoria Coffee, Caffé Aurora, & Chicco D’oro branded coffee capsules which are some of the most recognised coffee brands in Australia. It’s this multi-tiered branded capsule offer that give consumers a choice and ensures there’s a blend to suit all coffee types and budgets.

Schirato says, “We look forward to continuing to introduce new blends across these household names as well as welcoming new brands to the Espressotoria system. Short term plans include a limited edition capsule range developed in conjunction with some of Australia’s most recognised chefs.”

This activity further strengthens Vittoria Food & Beverages position as Australia’s N# 1 Pure Coffee Company*, as the single serve capsule market continues to rapidly expand.

 

Please login with linkedin to comment

Latest News

GPJ Pulls The Strings With Yonex Activation
  • Media

GPJ Pulls The Strings With Yonex Activation

Ever wanted to hit a backhand with the crispness of Roger Federer? Well now you can, sort of, courtesy of Yonex and GPJ Australia

by B&T Magazine

B&T Magazine
Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group
  • Marketing

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group

Marketing events group Comexposium has absorbed its New Zealand joint venture partner MTS to deliver an expanded event solutions business across the Trans-Tasman. The deal will see Ryf Quail (pictured above) return to Sydney to lead Comexposium Australian and Kiwi team, while his current MTS team remains in place as Comexposium employees. While the business […]

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding
  • Marketing

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding

Audience data provider Eyeota has announced a $15.6 million Series B capital raise to spearhead additional growth in 2018. The company was founded simultaneously in Singapore, Australia and Europe in 2010, and has remained independent and enjoyed strong growth locally, as well as launching into the US. Peter Hunter (pictured above), Eyeota’s general manager for […]

Poem Wins Four New Clients
  • Marketing

Poem Wins Four New Clients

Sydney-based PR and social agency Poem has announced it has won four new clients following another strong year of growth. The four clients are Property NSW (The Rocks and Darling Harbour), Fantastic Furniture, Ovolo Hotels and Purpose (a conference on purpose-driven business). Poem co-founder Matt Holmes said: “We’ve hit a nerve with clients who are […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]