Iconic Australian chocolate brand Cherry Ripe has launched its first new campaign in several years, marking the brand’s 90th anniversary.
The campaign, led by a television spot, hit the screens on Sunday 5 October.
Titled ‘Feeding the soul since 1924’, the ad showcases those moments you create for yourself to enjoy a Cherry Ripe, uninterrupted. The television commercial has universal appeal that shows a female protagonist through the decades, getting lost in a pure moment of ‘me time’ with a Cherry Ripe while listening to music, highlighting Cherry Ripe as a little moment of indulgence that feeds the soul. Neil Diamond’s legendary “Cherry Cherry”, provides the perfect soundtrack to the television commercial.
Developed by Droga5, the TVC captivates the attention of the audience through the use of iconic fashion trends and home interiors, travelling back in time through the decades to Cherry Ripe’s inception in the 1920s.
Cherry Ripe marketing manager Audrey Green said: “The new commercial is a great way to remind people that Cherry Ripe has been providing Australians with an intimate ‘me’ moment for 90 years. No matter how frantic life is, everyone enjoys creating some time to get lost in a really good song with a delicious little indulgence and that’s exactly what Cherry Ripe provides.”
Client: Mondelēz International