Kmart is clapping in the festive season with a fresh campaign that transforms Christmas into the holiday of great value giving.
Developed by BWM Group Melbourne, the series of eight TVCs reveal the latest selection of toys, gifts, entertainment and summer fashion trends.
Amy Hollier, creative director at BWM Group Melbourne, said the new campaign shows Australians how it feels to have a Kmart Christmas – bright, happy, fun and fantastically affordable.
“With this new campaign we wanted to share Kmart’s contemporary take on Christmas by ditching the red and green, and dialling up the vibrant colours in the latest trends.
“Over the eight week countdown we’ll be building a bigger and brighter Christmas story around the great products Kmart has to offer at irresistibly low prices,” she said.
The integrated campaign, which launched on October 26, will air one ad per week in the lead up to Christmas, supported by POS, catalogue and digital content.
Andre Reich, Kmart general manager said the retailer’s aim is to create a destination where families come for the lowest prices on quality items, everyday.
“At Kmart we believe Australians are paying too much for the everyday products they want and need.
“We’ve worked hard to make our business operations smart, fast and efficient so we can pass on maximum savings to our customers at Christmas and all year round.
“Whether you’re finding the perfect gift for a loved one, decorating your home or searching for the latest summer looks, Kmart has created a reason to shop every single week by making Christmas the season of affordable gift giving,” he said.
Directed by Fran Derham and Clare Pleuckhahn from Cos We Can, a producer/director/director of Photography team based in Melbourne.