Campaign: Bundaberg & BCM pay tribute to Old School Dads

Campaign: Bundaberg & BCM pay tribute to Old School Dads

Brisbane agency BCM has created a nostalgic video for Bundaberg Brewed Drinks to celebrate the Dads of the ’70s and ’80s this Father’s Day.

Kate Holloway
Posted by Kate Holloway

The dedicated video tribute, shot on locations around Brisbane and the Gold Coast, fondly remembers the days when Dads tackled everyday tasks with reckless abandon. It forms part of a broader social campaign which encourages fans to share photos of their own Old School Dads on Facebook, Instagram and Twitter in the lead-up to Father’s Day, for a chance to win a $1,000 cash prize and personalised Bundaberg Brewed Ginger Beers.

“We wanted to tap into the growing trend of people sharing vintage pictures of their parents on significant occasions,” said Paul Cornwell, BCM managing director. “Father’s Day is often overlooked in the marketing calendar, so we set out to create a compelling campaign to celebrate the fathers we grew up with,” added Cornwell.

John McLean, CEO of Bundaberg Brewed Drinks said “We felt Dads deserved a proper tribute this Father’s Day and this video is guaranteed to take you on a laughter-filled trip down memory lane. Having been brewing for generations, we take time to do things the traditional way. A celebration of the Old School Dads therefore felt like the perfect platform for us to help communicate our brand story.”

 

Campaign credits:

Agency: BCM

Client: Bundaberg Brewed Drinks

Creative Director: Peter Goodall

Writer: Nick Ikonomou

Art Director: Steve Schollum

Agency Producers: Shane Ford and Hannah Perry

Account Service: Paul Cornwell, Tim Higginson, Gemma Boucher, Sarah Fitzpatrick

Production Company: Cartel Film Production

Director: Gerard Lambkin

Producer: Damion Tiernan

Post Production: Alt Vfx

Music: Ack Kinmonth

Sound: Cutting Edge