Good ol’ fashioned fart jokes are the way to go in the latest campaign for BBCA, Beat Bowel Cancer Aotearoa.
The campaign looks at the prevalence of bowel cancer with the line ‘Bums are full of surprises. The biggest surprise of all is bowel cancer’, before citing that more New Zealanders die from the disease than prostate or breast cancer.
Working with Whybin\TBWA in New Zealand, the campaign has users able to create ‘fartbombs’ on YouTube clips.
Check out the spot below which sees Jean Claude Van Damme’s epic split become an epic rip.
Advertising Agency: Whybin\TBWA, Auckland, New Zealand
Chief Creative Officers: Dave King, Toby Talbot
Creative Directors: Jonathan McMahon, Lisa Fedyszyn
Creatives: Cece Chu, Ryan Price, Smeta Chhotu-Patel, Guillaume Calmelet
Producers: Sonali de Silva, Vanessa Wu, Nick Barnes, Samantha Jukes
Group Account Director: Nick Bulmer
Account Director: Amanda Green
Head of Content TVP: Liz Rosby
Sound Design: Vedat Kyici
Account team: Lucy Ochoa-Petit
Nathan Cooper – Digital Director