The Builders Academy launched with a TV and radio campaign created by Melbourne agency Sense.
The Builders Academy campaign will run for seven weeks, just when builders and tradies will be watching the footy finals and motor sports.
“The ad is really different to anything else in the industry,” says Mark McCoach, Builders Academy CEO. “It’s edgy, but it aligns perfectly with our audience. Our aim was to grab attention and the guys at Melbourne agency, Sense have nailed that brief. I have full confidence it will generate many enquiries.”
Sense has had its hands full with the Builders Academy. After developing the brand strategy they then designed the visual identity and applied it to everything from the website to stationery.
“That’s the benefit of being a multidisciplinary agency,” explains Sense director David Whiteside. “We love to work with clients like Mark, who understand that strong brands are thoughtfully built using multiple touch-points. For example using traditional advertising to establish and build the brand is crucial but without the correct digital presence the brand experience will fall short. We’ve been fortunate to have been given the opportunity to address all these aspects”.
The Builders Academy will initially offer Certificate IV in Building and Construction and Diploma for building and management, with entry-level courses to roll out soon.
WRITER: Peter Milne & Guillaume Roux
ART DIRECTOR: Guillaume Roux & Peter Milne
AGENCY PRODUCER: Rebecca Interdonato
DIRECTOR: Andrew Coyle
PRODUCER: Anne-Maree Shelton
PRODUCTION: Scene On
SOUND: Ripon Studios