Campaign: The Brand Agency Says ‘Think Again’ When Giving Alcohol To U18s

Campaign:  The Brand Agency Says ‘Think Again’ When Giving Alcohol To U18s

The Brand Agency, Perth has launched a hard-hitting new campaign for the WA Drug and Alcohol Office showing the risks of supplying alcohol to young people.

The state-wide TV and cinema advertising ‘Think Again’ campaign has been timed to coincide with the run up to Leavers’ Week (schoolies).

The commercial, titled “I See”, graphically shows the impact of alcohol use seen from the perspective of real people who see the damage first hand – a paramedic, taxi driver, school psychologist and paediatrician.

It ends with the message, “We all want to see our children reach their full potential. That’s why no one should supply alcohol to under 18s.”

The ad follows last year’s first phase of The Brand Agency’s Young People and Alcohol campaign, which revealed how alcohol can affect the developing brain with the tag line “Under 18. No alcohol. The Safest Choice.”

The new ad was written by creative team Murray Laird and Steve Lorimer with creative director Craig Buchanan. David Rittey of Exit Films Melbourne directed the spot.

Group account director Nick Bayes said: “While most people are aware of some of the short term risks around young people drinking alcohol, many still don’t see that alcohol can seriously affect the developing brain. This new campaign goes to the heart of the issue that supplying alcohol to under 18s increases their risk of physical, emotional and developmental harm.”

The campaign also comprises press, posters, online advertising and the Alcohol. Think Again website that provides support and advice for parents and communities.

CREDITS

Director: David Rittey

Producer: Selin Yaman

Production Company: Exit Films, Melbourne

Editing and Finishing: The Butchery and The Refinery, Melbourne

Sound: Brad Habib, Soundbyte

Senior Art Director: Steve Lorimer

Senior Copywriter: Murray Laird

Creative Director: Craig Buchanan

Agency Producer: Gemma Kay

Account Director: Natalie Pearson

Group Account Director: Nick Bayes

Planning Director: Paul Yole

Client: Eleanor Costello and Hannah Samsa, WA Drug and Alcohol Office




Please login with linkedin to comment

Breville Clemenger BBDO Sydney conversions

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]