Campaign: Allianz Means Business

Campaign: Allianz Means Business

Allianz has launched a new TVC aimed at small business owners, to generate awareness and drive quotes for its small business insurance products.

The campaign created by digital marketing agency Mercerbell takes viewers through the lives of three diverse business owners, working in retail, building and hairdressing. They are put in ‘fish out of water’ situations, taking on jobs that are in complete contrast to their areas of expertise. And when things go wrong, Allianz is positioned as the insurance provider that does the hard work to sort it out.

“In empathising with how hard small business owners work we tap into a real human truth – that you take on a whole lot more when you go out on your own. Thanks to Allianz, insurance is one less thing to worry about,” said Allianz group manager, Dominic Brandon.

MercerBell creative group head, Liz Kain added: “The creative does a great job in adapting and extending the ‘Ahhh moments’ campaign, while making it relevant to a small business.”

A 15 second edit, plus print and online media will complement the lead TVC.

Credits

Client: Allianz

Dominic Brandon – Group Manager, Marketing and Brand

Russell Walsh – Senior Marketing Manager

Effi Gastelaars – Marketing Manager

Margarita Ballon – Marketing Services Manager

 

Creative Agency: MercerBell

David Bell – Executive Creative Director

Liz Kain – Creative Group Head

Shelley Dodd – Senior Copywriter

Tony Homan – Senior Art Director

Tim Barrett – Account Director

Jennifer Curran – Account Manager

Baz Milas – Agency Producer

 

Production

Eddy Bell – Director, 8

Annie Schutt – Producer, 8

White Chocolate – Post

Song Zu – Sound




Please login with linkedin to comment

Al Taylor Clemenger BBDO Sydney Quit Victoria

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]