Australia’s own Margot Robbie will join a myriad of attractive young stars in Calvin Klein’s latest ad campaign for its Fall 2016 season.
Promising an expansion on the ‘I _____ in my Calvins’ campaign, the new campaign includes a collection of videos and interactive content by photographer Tyrone Lebon, in a visual narrative that speaks for all of the Calvin Klein brands.
The cast includes – but is not limited to – artist, songwriter and producer Frank Ocean; fashion icon and supermodel Kate Moss; actress Margot Robbie; rapper Young Thug; model Bella Hadid; fashion industry veteran Grace Coddington; Real Madrid footballer James Rodriguez and actress, musician and model Zoe Kravitz.
Get a look at the shoot here:
“Through our Fall 2016 global campaign, we push the boundaries of traditional advertising with our content and our cast,” said Melisa Goldie, chief marketing officer for Calvin Klein.
“We are inviting the consumer into our world to experience personal storytelling that no other brand can offer them. Our approach is digital-first, video-led and socially powered, providing our audience with an authentic and intimate experience that they can consume and share.”
As an added layer to the advertising campaign, Calvin Klein has also launched an immersive hub on ck.com, beginning with a 24-hour integrated video takeover on the US site.
The takeover is comprised of collection of over 50 videos featuring campaign cast interviews, behind-the-scenes content and unique talent performances.
Check out a stack of saucy snaps here: