Calvin Klein Brings Back The Raunch In New Campaign With Margot Robbie

Calvin Klein Brings Back The Raunch In New Campaign With Margot Robbie

Australia’s own Margot Robbie will join a myriad of attractive young stars in Calvin Klein’s latest ad campaign for its Fall 2016 season.

Promising an expansion on the ‘I _____ in my Calvins’ campaign, the new campaign includes a collection of videos and interactive content by photographer Tyrone Lebon, in a visual narrative that speaks for all of the Calvin Klein brands.

The cast includes – but is not limited to – artist, songwriter and producer Frank Ocean; fashion icon and supermodel Kate Moss; actress Margot Robbie; rapper Young Thug; model Bella Hadid; fashion industry veteran Grace Coddington;  Real  Madrid  footballer James Rodriguez and actress,  musician  and  model Zoe  Kravitz.

Get a look at the shoot here:

“Through our Fall 2016 global campaign, we push the boundaries of traditional advertising with our content and our cast,” said Melisa Goldie, chief marketing officer for Calvin Klein.

“We are inviting the consumer into our world to experience personal storytelling that no other brand can offer them. Our approach is digital-first, video-led and socially powered, providing our audience with an authentic and intimate experience that they can consume and share.”

As an added layer to the advertising campaign, Calvin Klein has also launched an immersive hub on ck.com, beginning with a 24-hour integrated video takeover on the US site.

The takeover is comprised of   collection of over 50 videos featuring campaign cast interviews, behind-the-scenes content and unique talent performances.

Check out a stack of saucy snaps here:

calvin-klein-fall-2016-campaign-hadid_ph_tyrone-lebon-004 calvin-klein-fall-2016-campaign-moss_ph_tyrone-lebon-211

calvin-klein-fall-2016-campaign-ewers_ph_tyrone-lebon-013 calvin-klein-fall-2016-campaign-muyock_ph_tyrone-lebon-082 calvin-klein-fall-2016-campaign-yung-beef_ph_tyrone-lebon-166

calvin-klein-fall-2016-campaign-robbie_ph_tyrone-lebon-061 calvin-klein-fall-2016-campaign-kravitz_ph_tyrone-lebon-012 calvin-klein-fall-2016-campaign-mizuno_ph_tyrone-lebon-148 calvin-klein-fall-2016-campaign-kirke_ph_tyrone-lebon-169 calvin-klein-fall-2016-campaign-rodriguez_ph_tyrone-lebon-193 calvin-klein-fall-2016-campaign-hill_ph_tyrone-lebon-265

calvin-klein-fall-2016-campaign-abels_ph_tyrone-lebon-130 calvin-klein-fall-2016-campaign-maceachen_ph_tyrone-lebon-121

 




Please login with linkedin to comment

#JeSuisCharlie Advertising Standards Bureau

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]