BWM Expands Digital Offering With Two Hires

BWM Expands Digital Offering With Two Hires
SHARE
THIS


What best describes you?

Belgiovane Williams Mackay (BWM) has further expanded its digital offering, announcing the appointment of Shanan Goldring as Digital Creative Director and Shani Tomkins as Digital Planning Director of BWM Group Sydney.

Taking up the position in the New Year, Goldring (pictured above) will work closely with newly appointed executive creative director Asheen Naidu, BWM Melbourne digital creative director Ed Carveth and chief creative officer of BWM Group, Rob Belgiovane. He will work across a range of clients including Jemena, NBN, News Limited, Medibank float, RACT and CarsGuide.

Tomkins joins BWM having worked with a range of government, corporate and consumer clients at major national and global advertising, marketing and digital agencies including VML, Isobar and Deepend. Tomkins will work alongside National Planning Director Megan Hales. Tomkins was a part of the team that developed the multi award winning Ripcurl GPS search wearable tech.

Sharni Tomkins

Sharni Tomkins

Megan Hales said she was excited to add Tomkins’ specialist digital insights and planning expertise to the BWM Sydney Planning Team.

“Shani has a real understanding of what it takes to turn complex problems into innovative, engaging solutions that deliver an exceptional user experience,” she said.

Having cut his teeth as a digital native, Goldring has most recently created world class integrated content for some of the most recognisable names in the advertising world, including DDB and Wunderman. Rob Belgiovane said Goldring’s knowledge and experience would be an invaluable addition to the agency.

“The BWM creative offering is going from strength to strength and Shanan will be instrumental to the Sydney team. He has proven himself to be a bold and ambitious thinker by creating award-winning work in both the digital and creative spheres.

“Shanan has a reputation for bringing bold integrated campaigns to life for major national and international brands. We are all excited to have him on board,” said Belgiovane.

Incoming ECD Asheen Naidu said he was looking forward to working closely with Shanan to drive BWM’s skilled creative team.

“Shanan is an exceptional talent and I’m thrilled that he’s joining our team. His vast experience willstrengthen our digital offering and be invaluable in creating integrated ideas that get Australians talking,” Asheen said.

Goldring said he was eager to start working alongside Naidu and Belgiovane to execute and deliver quality digital work with BWM Sydney.

“For a long time I’ve been impressed by BWM’s insatiable drive to produce ‘Ideas that get Australian talking’.

“While some clients are very comfortable with digital work, for many it is still new territory. I’m looking forward to working across BWM’s clients to give them the best integrated advertising.

“Whether I was working in digital or in more creative-focussed roles, for me advertising has always been about the ideas. At BWM I’m excited to do some great digital and integrated work with an incredible team,” said Goldring.

Tomkins also said she was keen to work with the agency to grow their digital offering. “I wanted to work with BWM because I truly believe in their philosophy and vision, and I’m really looking forward to collaboratively building an inspirational footprint for the agency in the digital space,” she said.

Tomkins comes from digital marketing agency VML, where she held the position of senior strategic planner. Prior to her role at VML Shani worked for some of the best known advertising and digital agencies in the business across major clients including the NSW Government Department of Transport, Skins Compression Gear and the Commonwealth Bank.

Goldring joins BWM after a two year stint at Wunderman, where he worked as Senior Art Director before being promoted to national creative director. He began his career working in agencies in his native New Zealand, before moving to Sydney, where he swiftly made his mark.

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]