BWM Expands Digital Offering With Two Hires

BWM Expands Digital Offering With Two Hires
SHARE
THIS



Belgiovane Williams Mackay (BWM) has further expanded its digital offering, announcing the appointment of Shanan Goldring as Digital Creative Director and Shani Tomkins as Digital Planning Director of BWM Group Sydney.

Taking up the position in the New Year, Goldring (pictured above) will work closely with newly appointed executive creative director Asheen Naidu, BWM Melbourne digital creative director Ed Carveth and chief creative officer of BWM Group, Rob Belgiovane. He will work across a range of clients including Jemena, NBN, News Limited, Medibank float, RACT and CarsGuide.

Tomkins joins BWM having worked with a range of government, corporate and consumer clients at major national and global advertising, marketing and digital agencies including VML, Isobar and Deepend. Tomkins will work alongside National Planning Director Megan Hales. Tomkins was a part of the team that developed the multi award winning Ripcurl GPS search wearable tech.

Sharni Tomkins

Sharni Tomkins

Megan Hales said she was excited to add Tomkins’ specialist digital insights and planning expertise to the BWM Sydney Planning Team.

“Shani has a real understanding of what it takes to turn complex problems into innovative, engaging solutions that deliver an exceptional user experience,” she said.

Having cut his teeth as a digital native, Goldring has most recently created world class integrated content for some of the most recognisable names in the advertising world, including DDB and Wunderman. Rob Belgiovane said Goldring’s knowledge and experience would be an invaluable addition to the agency.

“The BWM creative offering is going from strength to strength and Shanan will be instrumental to the Sydney team. He has proven himself to be a bold and ambitious thinker by creating award-winning work in both the digital and creative spheres.

“Shanan has a reputation for bringing bold integrated campaigns to life for major national and international brands. We are all excited to have him on board,” said Belgiovane.

Incoming ECD Asheen Naidu said he was looking forward to working closely with Shanan to drive BWM’s skilled creative team.

“Shanan is an exceptional talent and I’m thrilled that he’s joining our team. His vast experience willstrengthen our digital offering and be invaluable in creating integrated ideas that get Australians talking,” Asheen said.

Goldring said he was eager to start working alongside Naidu and Belgiovane to execute and deliver quality digital work with BWM Sydney.

“For a long time I’ve been impressed by BWM’s insatiable drive to produce ‘Ideas that get Australian talking’.

“While some clients are very comfortable with digital work, for many it is still new territory. I’m looking forward to working across BWM’s clients to give them the best integrated advertising.

“Whether I was working in digital or in more creative-focussed roles, for me advertising has always been about the ideas. At BWM I’m excited to do some great digital and integrated work with an incredible team,” said Goldring.

Tomkins also said she was keen to work with the agency to grow their digital offering. “I wanted to work with BWM because I truly believe in their philosophy and vision, and I’m really looking forward to collaboratively building an inspirational footprint for the agency in the digital space,” she said.

Tomkins comes from digital marketing agency VML, where she held the position of senior strategic planner. Prior to her role at VML Shani worked for some of the best known advertising and digital agencies in the business across major clients including the NSW Government Department of Transport, Skins Compression Gear and the Commonwealth Bank.

Goldring joins BWM after a two year stint at Wunderman, where he worked as Senior Art Director before being promoted to national creative director. He began his career working in agencies in his native New Zealand, before moving to Sydney, where he swiftly made his mark.

Please login with linkedin to comment

Latest News

TEG Announces Joint Venture With Chinese Ticketing Company
  • Marketing

TEG Announces Joint Venture With Chinese Ticketing Company

Australasian ticketing, live entertainment and data analytics company TEG has announced it has entered into a joint venture with Chinese counterpart YongLe. The joint venture will see TEG and YongLe launch a cloud-based ticketing and entertainment platform in China. The platform, expected to be launched in 2018, will be branded YunTek, which translates to ‘cloud […]

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands
  • Marketing

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands

Guerrilla marketing company Streetfighter Media has unveiled a new service designed for brands who want to engage Millennials straight after they attend a music gig.  Kicking Television is a white cotton tote bag, filled with products and goodies – and it’s given to Millennials for free. How does it work? The bags, with their unapologetic […]

Zenith Sydney MD Karen Halligan To Depart
  • Media

Zenith Sydney MD Karen Halligan To Depart

Zenith Sydney's Karen Halligan has pulled-up stumps, although that's not to infer bad light had anything to do with it.

by B&T Magazine

B&T Magazine
PR Agency Hotwire Rebrands
  • Marketing
  • Media

PR Agency Hotwire Rebrands

PR agency Hotwire has rebranded, yet sadly not to "Hot Cocks Who Rock Your Socks Off". Which would've been far cooler.

Challenger Agency VCCP Wins Creative Account For Torrens University Australia
  • Advertising

Challenger Agency VCCP Wins Creative Account For Torrens University Australia

After a competitive pitching process involving five agencies, Torrens University Australia has appointed challenger agency VCCP as its new brand strategy partner and creative agency for 2018. Acclaimed for its work on dynamic brands including ING and Compare the Market in the financial services sector, Laureate Australia CMO Anne Da Cunha said VCCP’s reputation as […]

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director
  • Advertising
  • Technology

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director

AI advertising company GumGum has announced the appointment of Sarah Baskerville as its sales director for Victoria. Baskerville joins GumGum from Ansible, where she spent two years as its Melbourne mobile director. Prior to joining Ansible, she was head of specialist sales and partnerships at News Corp Australia, and also held a number of sales […]

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland
  • Advertising
  • Campaigns

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland

McCann Queensland’s second instalment of ‘The 5th C’ campaign launched over the weekend for online diamond retailer The Diamond Concierge, which received over 47million views around the world in the first 48 hours of it being released. In this second phase of the campaign, The Diamond Concierge gave away an $85,000 diamond ring, with Gold […]

Sparro Recruits Key Account Director Following Client Wins
  • Marketing

Sparro Recruits Key Account Director Following Client Wins

Digital marketing agency Sparro has announced the appointment of Hannah Jones (pictured above) as a key account director following a spate of client wins. Jones joins Sparro’s senior team alongside founders Cameron and Morris Bryant, overseeing a portfolio of accounts that includes Webjet, Domino’s Pizza, TAFE NSW, Temple & Webster, F45 Training and Bing Lee. […]

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry
  • Media

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry

In an industry facing change, Jacqui Mooney, editor of Women’s Health believes brands such as hers will continue to be a constant. Please note: this article was contributed by Magazine Networks. The magazine industry may be seeing substantial change but Jacqui Mooney has a goal that remains firm: to create happier, healthier lives for Australian women. […]

Why Consumer Brands Are Failing Aussie Mums
  • Marketing
  • Opinion
  • Partner Content

Why Consumer Brands Are Failing Aussie Mums

Is your game chainsaws or large marlin wall-hangings? Can't seem to attract the mums? This couldn't come soon enough.

Opinion

by B&T Magazine

B&T Magazine
Network Ten Creditors Approve CBS Deal
  • Media

Network Ten Creditors Approve CBS Deal

It seems the fight for Ten between CBS and media moguls Lachlan Murdoch and Bruce Gordon may finally be over.

by B&T Magazine

B&T Magazine
MKTG Signs Exclusive Commercial Partnership With PlayersVoice
  • Marketing
  • Media

MKTG Signs Exclusive Commercial Partnership With PlayersVoice

MKTG has announced it has signed an exclusive commercial partnership with newly-launched sports storytelling site PlayersVoice.com.au – an agreement that will see the agency move into a new territory of sports marketing. The partnership between MKTG and PlayersVoice will see the business managing brand partnership opportunities for the new platform; working with clients to deliver […]