BWM Dentsu Boosts Creativity With Dynamic Duo

BWM Dentsu Boosts Creativity With Dynamic Duo

BWM Dentsu today announced the appointment of a new creative team, Oskar Westerdal and Jerome Gaslain, who have joined the BWM Dentsu Sydney office.

Shannon Cuthbert
Posted by Shannon Cuthbert

Westerdal and Gaslainwill add their wealth of experience to BWM Dentsu’s Sydney talented creative department, headed up by chief creative officer, Rob Belgiovane, and executive creative director, Asheen Naidu.

Westerdal is an experienced copywriter who has worked with companies including Droga5 and Mojo. Jerome has also built his career as an art director over a number of years, overseeing a range of creative work for top Australian brands at agencies including M&C Saatchi, TBWA/Media Arts Lab and Lavender.

“We are very excited to join the team at BWM Dentsu. The work BWM Dentsu has been producing lately is excellent, and we’re looking forward to belonging to an agency that will drive us to think harder and develop amazing creative concepts,” said Gaslain.

“Significantly, it was the culture that hooked us. Under new the leadership team of managing director, Alex Carr, executive planning director, Megan Hales, and executive creative director, Asheen Naidu, BWM Dentsu is a unique agency that values teamwork and encourages everyone involved in the creative process to ensure we produce the best possible work for clients,” he added.

Westerdal and Gaslainhave previously worked with brands including Apple, Optus, Westpac, Virgin Active, Nestlé and Lynx.

They have also both worked on award-winning campaigns, including ‘Pay with a kiss’ (June 2013), which promoted a new French café that opened in Sydney. The campaign was designed to mirror French romanticism by creating a ‘Kiss Register’ payment system which allowed customers to purchase a cup of coffee through a monetary system – of kisses. The work exploded all over social and traditional media, and generated 13 awards including: IAB Creative Showcase First Runner, Finalist at TOMORROW Awards and Finalist at SPIKES Asia Awards.

BWM Dentsu’s Naidu said: “We’re thrilled to see some new creative blood pump through the agency. Oskar and Jerome’s work is evidence of the quality and rare thinking they possess which will help us continue carving out our distinct agency identity.”