Bundaberg Rum Extends ‘Unmistakably Ours’ Campaign With New TVCs Via Leo Burnett

Bundaberg Rum Extends ‘Unmistakably Ours’ Campaign With New TVCs Via Leo Burnett
SHARE
THIS



Diageo Australia has launched four new Bundaberg Rum TVCs that celebrate the craft behind the iconic Australian spirit, the first of which aired last night.

The series of four 15-second TV spots created and executed by Leo Burnett Sydney are part of Bundaberg Rum’s ‘Unmistakably Ours’ brand campaign that launched in March 2017.

Filmed entirely on the Bundaberg Rum estate and surrounding sugar cane fields, the new spots bring to life the unique stories behind (the making of) the golden liquor.

Vince Lagana, executive creative director at Leo Burnett Sydney, said: “We’re proud to say the Unmistakably Ours campaign has seen significant growth for Bundaberg Rum and has brought strong brand values back to the brand.

“In these follow-up, 15-second product spots, we wanted to focus on all the great things that make this iconic liquid truly unique and, in turn, prove how it really is unmistakably ours,”

Bundaberg Rum senior brand manager Karl Roche said: “As Bundaberg Rum approaches its 130th year, we wanted to celebrate life at the distillery – putting the spotlight on our people and award-wining product.

“Bundaberg Rum is made by a small group of just 34 people, with locally-sourced ingredients. It has a unique and rich heritage of which we’re extremely proud. It’s a story we want to share with all Australians.”

The new campaign will appear on national free-to-air, subscription TV and online.

CREDITS

Client: Diageo

Marketing and innovation director: Adam Ballesty

Marketing manager: Hayden Abercrombie

Senior brand manager: Karl Roche

Creative: Leo Burnett Sydney

Executive creative directors: Vince Lagana and Grant McAloon

Creative directors: Malcolm Caldwell and Ian Broekhuizen

Senior copywriter: Nigel Clark

Senior art director: Adrian Ely

Agency producer: Michelle Browne

Group business director: James Walker-Smith

Senior business director: Amber Glenister

Business manager: Tom Smyth

Production: Infinity Squared

Director: Melvin J Montalban

Producer: Morgan Benson-Taylor

Director of production: Tania Lambert

Art director: Miles Pitt

Editor: Brad Hurt

Colourist: Matt Fezz

Music: Rumble

 

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]