Brother & Co. Tells Tradies To ‘Invest’ For Construction Skills Queensland In New Campaign

Brother & Co. Tells Tradies To ‘Invest’ For Construction Skills Queensland In New Campaign

Brisbane-based creative agency Brother & Co. has launched its first campaign for Construction Skills Queensland (CSQ).

The ‘Invest’ campaign speaks directly to tradies and their employers, encouraging them to invest in skills training to build a strong and sustainable future.

To ensure down-to-earth relatable communications were created, tradies were cast as hero talent.

Both stills and motion footage were captured on shoot, with 30-second, 15-second and 6-second films now running alongside large-format out-of-home assets, various digital assets and 30-second radio assets.

Construction Skills Queensland's 'Invest' campaign

Brother & Co, strategist Kurt Viertel said the campaign, was driven by a simple insight.

“Investing in skills development is the number one way for tradies to remain relevant and for the Queensland industry to stay healthy and competitive,” he said.

“Put, simply the most important tool for a tradie is their skills and the most vital asset for business is skilled employees that meets their needs.”

Brother & Co. worked with producers’ director Mitch Kennedy and photographer Jon Webb on the campaign.




Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]