Brisbane-based creative agency Brother & Co. has launched its first campaign for Construction Skills Queensland (CSQ).
The ‘Invest’ campaign speaks directly to tradies and their employers, encouraging them to invest in skills training to build a strong and sustainable future.
To ensure down-to-earth relatable communications were created, tradies were cast as hero talent.
Both stills and motion footage were captured on shoot, with 30-second, 15-second and 6-second films now running alongside large-format out-of-home assets, various digital assets and 30-second radio assets.
Brother & Co, strategist Kurt Viertel said the campaign, was driven by a simple insight.
“Investing in skills development is the number one way for tradies to remain relevant and for the Queensland industry to stay healthy and competitive,” he said.
“Put, simply the most important tool for a tradie is their skills and the most vital asset for business is skilled employees that meets their needs.”
Brother & Co. worked with producers’ director Mitch Kennedy and photographer Jon Webb on the campaign.