A world renowned photographer and two of WPP’s top creative agencies have combined to produce a truly stunning ad highlighting the plight of the world’s last remaining indigenous peoples.
The ad, titled ‘Blink and they’re gone’, features the stunning images of esteemed photographer Jimmy Nelson and is the combined work of JWT Amsterdam & JWT India.
The images were selected from over one hundred thousand images, covering every picture of indigenous people that Nelson has taken over the last 30 years.
The film took 90 days to edit, and features startling images of the Huli Wigmen from Papua New Guinea, the Kazakhs of Mongolia, the Sadhus of India, the Wodaabe from Chad – and countless others.
The film was directed by JWT India’s Chief Creative Officer, Senthil Kumar in Mumbai, working closely with J. Walter Thompson’s Global Creative Lead, Bas Korsten, who is based in Amsterdam.
Check out the awesome campaign below:
Nelson said of the campaign: “It was a huge honour to collaborate with legendary photographer Jimmy Nelson and direct this all-important film. It was life-changing to travel far and wide across the indigenous earth, through each one of Jimmy’s stunning photographs.
“The ambition is to share the cultural evolution of these remote and ancient indigenous cultures in a mind-blowing form, which will move every viewer to share the experience with the world.”
Senthil Kumar, director of the film and chief creative officer, JWT India said: “When Jimmy contacted me over a year ago I was instantly drawn to his work and his ambition. Jimmy wanted to start a global discussion on the preservation of cultural identity.
“A discussion like the one we instigated with ‘The Next Rembrandt’ project two years ago. I’m really happy that JWT India’s Senthil Kumar and I can contribute to this unique project with a mix of creativity and technology.”