Gap’s Breastfeeding Ad Hailed As The “Most Beautiful Image In The Realm Of Advertising”

Gap’s Breastfeeding Ad Hailed As The “Most Beautiful Image In The Realm Of Advertising”
SHARE
THIS



An Instagram campaign by American youth fashion brand Gap featuring a breastfeeding mother is being hailed as one of the most powerful advertising images of all time.

Typically, images of breastfeeding can be divisive for many. However, the Gap campaign that appeared over the weekend has been universally hailed primarily for its simplicity and power of the message.

Screen Shot 2018-02-27 at 3.21.48 pm

The image of a young baby boy suckling his mother was designed to show that you can do anything in Gap’s new luxe apparel line called Love By GapBody.

Coincidentally, it comes as Gap fell on its retail sword here in Australia, closing its last remaining Sydney CBD store in early February.

Screen Shot 2018-02-27 at 3.22.00 pm

The brand said of its breastfeeding campaign: “We aim for the marketing around Love By GapBody to encourage and empower all women to be the woman they want to be as a friend, partner, wife, mother and voice in today’s society.”

And praise for the ad has been effusive, as well as for what it has done to normalise breastfeeding.

Screen Shot 2018-02-27 at 3.19.08 pm

“LOVE LOVE LOVE!! Thank you @gap for showing breastfeeding ? #normalizebreastfeeding,” wrote one Instagram user.

“There is so much to love about this ad! Thank you for supporting mothers!” added another.

“GAP this is AWESOME! Thank you for helping to normalize breastfeeding, featuring a black woman breastfeeding and a toddler nursing! So amazing of you,” one said.

Please login with linkedin to comment

Gap Love By GapBody

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.