Independent Creative Agency The Brand Pool has boosted its ranks with the appointment of John McLean (pictured) as its new head of digital.
McLean joins The Brand Pool from Webling, where he was general manager for three years.
He has also managed digital departments, teams and operations for a number of creative and digital agencies, including JWT, Holler, Leo Burnett, Clemenger BBDO and Droga5.
Lynn Poole, managing director of The Brand Pool, said: “I’m delighted to welcome John to our team. At a time where big brands are looking for a more personal approach to telling their stories, smaller creative agencies are becoming the driving force behind big scale clients.
“Being small is starting to mean big if you can offer clients direct access to highly talented, globally-experienced people such as John”.
Commenting on his new role, McLean said: “I’m very excited about the opportunity to develop an innovative business model and service offering with The Brand Pool team.
“Modern technologies mean that agencies are no longer ‘geo-locked’ or limited by size. The Brand Pool has all the skills and capabilities of a big agency, but with the nimbleness, focus and personalised service of a boutique agency.”