Independent, not-for-profit organisation Relationships Australia NSW (RANSW) is running an awareness raising campaign designed to challenge everyday people to look at their attitudes and re-evaluate their unconscious biases.
This campaign aims to show that inclusiveness begins with each of us, and being closed to diversity stops us from being a strong, healthy and united society.
RANSW is an independent, inclusive organisation that provides judgement-free relationship services and support – to anyone. However, their vision for a harmonious and inclusive society faces obstacles on a daily basis.
We never want to think we’re prejudiced, but the less than perfect truth is we make snap judgements every day – race, gender, age, religion, sexuality, disability.
Playing on the simple fact that not a single person exercises choice when being born, RANSW wants to challenge everyday people to take a look at themselves and re-evaluate their unconscious biases. With powerful outdoor and online imagery featuring sectors of society often targeted or marginalised, this campaign aims to show that inclusiveness begins with you, and being closed to diversity stops us from being a strong, healthy and united society.
Frank Francis, CEO of Relationships Australia NSW commented, “Our vision at RANSW is for an inclusive society which promotes and supports respectful and resilient relationships, and welcoming diversity is an essential part of this. Good relationships with others can and do change communities.”
Josh Hunt, creative director at creative agency Drifter says, “It’s troubling that we still don’t have marriage equality in Australia, and still see racism, xenophobia and prejudice from all parts of society, from the sporting grandstands to key media mouthpieces. If we all took a moment to consider our diversity, we would see that it is what makes this country so amazing. Hopefully this campaign can go a small way to challenge the current status quo and at the same time draw attention to the wonderfully diverse support services Relationship Australia NSW offers each and every day”.
The Born Just Like You campaign will appear in outdoor poster placements at Wynyard Station in the Sydney CBD and in Newcastle, in Relationships Australia NSW waiting rooms and on social media.
Relationships Australia NSW
Chief Executive Officer: Frank Francis
Executive General Manager – Operations: Kerrie McFadden
Executive General Manager – Business Transformation: Kathy Wood
Creative Director: Joshua Hunt
Planning Director: Bonnie MacTavish
Director: Dallas Maurer
Producer: Cam Brooks
Design: Dallas Maurer & Earnest Capangpangan