Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, has released a new campaign focusing on its wide choice of holiday rentals and apartments.
The goal of the campaign is to inspire Aussie travellers to further explore the diversity available on Booking.com to ensure their unique needs are met, empowering them to enjoy truly awesome travel experiences—whatever that means for them—each and every time they book. With over 2 million choices in holiday rentals and apartments, the campaign reinforces that Booking.com really does have the perfect stay for every traveller, budget and occasion.
The campaign consists of a short online film that will roll out across all of Booking.com’s online channels, and will be further supported by TV and digital distribution with an engagement strategy underpinning the entire campaign.
The new creative work plays upon the choice, freedom and comfort we’re all looking for when we travel, as well as the diverse passions we pursue when we take journeys both big and small. The process of looking for and ultimately enjoying that perfect home-from-home to share with family and friends is framed as a celebration, a real joy to be relished and a true highlight of any trip.
Chief Marketing Officer: Pepijn Rijvers
Head of Brand: Manuel Douchez
Brand Creative Director: Andrew Smith
Brand Creative Manager: Robert Schreuders
Production Director: Carine van der Heijden
Creatives: Thom van Rijckevorsel & Rogier Mahieu
Production Company: MIKETEEVEE
Director: Scott Pickett
Producers: Rosanne Surie & Ellen Utrecht
Editor: Jinx Godfrey
VFX: Jos Wabeke
Colourist: Toby Tomkins
Music: Pitch & Sync
Sound Design: Erik Griekspoor
Sound & Mix: Wave Amsterdam