Bonds Shows Its Love For Summer With New Campaign From Leos Melbourne

Bonds Shows Its Love For Summer With New Campaign From Leos Melbourne

Bonds is kick-starting summer with the launch of ‘The A-Z of Summer Loves’ campaign, via Leo Burnett Melbourne.

B&T Magazine
Posted by B&T Magazine

No matter where you’re from, summer holidays are a time to celebrate with friends and family. It’s a season of fun, festivity, adventure and sharing. From long hot days, to late night dips in the pool; Bonds latest campaign is inspired by the A – Z of why Aussies love summer, a tribute to the spirit of the holiday season.

Led by online content and TVCs backed by the remixed track ‘Someone That Loves You’ by HONNE and Izzy Bizu, each letter of the alphabet captures a snippet of what makes an Aussie summer so iconic.

Emily Small, head of marketing, Bonds, said: “It was important to authentically capture that Aussie summer feeling and the colour and excitement of the Christmas holidays. The campaign is fresh, fun and encapsulates everything our summer range stands for.”

The campaign launches November 6th, supported by TVC, cinema and outdoor.

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Credits:

Bonds Head of Marketing: Emily Small

Marketing Manager: Michelle Taylor

Senior Brand Manager: Mahli Pullen

Brand Manager: Jessica Harvey

Agency: Leo Burnett Melbourne

CCO: Jason Williams

Creatives: Isha Brown / Maggie Ryan

Senior Agency Broadcast Producer: Cinnamon Darvall

Senior Designer: Tiffany Wilson

Group Account Director: Amanda Nicoll

Account Director: Emma Lazarou

Account Executive: Mitch Buck

Production Company://13&CO

Director: Pete Moore

Executive Producer: Roy De Giorgio

Associate Producer: Charity Downing

DOP: Stefan Duscio

Editor: Joe Morris

Colourist: Martin Greer

Online Artist: Scott Geersen