Bonds Brings Back The Boys To Talk Balls

Bonds Brings Back The Boys To Talk Balls
SHARE
THIS



BONDS are giving Australian men’s underwear an overhaul and drawing much needed attention to the hardships that all men’s ‘boys’ have to endure on a daily basis.

Bringing back ‘The Boys’, a pair of talking testicles in a new online and TVC campaign, they take a look inside the humorous world of men’s underwear.

Late last year BONDS launched three online videos featuring ‘The Boys’, which started the conversation on men’s choice of underwear through various comical scenes. The Boys’ racked up considerable attention and impressive view counts.

This next wave of PG-classified content shows ‘The Boys’ get blasted with talcum powder, having a shave and going for a cycle.

Emily Small, head of marketing at BONDS said, “The campaign takes a light hearted, view of what really might go on inside Men’s underpants, it is a reminder to make sure your boys are always comfy.”

Results from Nature Research and Roy Morgan surmises that Australian men’s purchases of new underwear are far and few between, meaning that there are way more worn out and holey undies out there. An intervention is necessary!

Rich Williams, creative director at Clemenger BBDO Melbourne said, “We’ve put a great deal of faith in a pair of talking testicles to remind Australian men to look after their “boys”.

Acknowledging that men and their ‘boys’ need a break, BONDS are partnering with Uber to treat fans to a very comfy ride! Bonds will be offering $50 off rides to State of Origin Game 1 match on Wednesday 1st June at Sydney’s ANZ Stadium. Fans and customers can jump on the Uber app from 6.30-7.30pm ahead of the game, and a unique code will be set up that can be plugged into the app.

Launching this Sunday 10 April, the new campaign features a series of content, which will be released in TV and online over the next few weeks. The Boys’ campaign will also be seen across outdoor and POS.

Check out the boys on twitter @RobandDennis

Please login with linkedin to comment

Latest News

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine