Auto manufacturer BMW Group Australia has kicked off a pitch process for its creative account.
The pitch comes after BMW and incumbent Ogilvy Australia reached the end of their current contract. The agency has been working with the car brand for more than 25 years.
“Both parties have mutually agreed not to extend beyond the current contracted period,” a BMW spokesperson told B&T.
“BMW Group Australia has begun the process to appoint an alternate supplier.”
Ogilvy declined to comment when contacted by B&T.