In 2015, BPAY ran a campaign to promote BPAY Payments by highlighting the value of the scheduling feature. The first phase of the campaign was hugely successful in driving increases in scheduling, uplifting positive perceptions of the brand and creating a surge in total payment volumes by 134 per cent above an already optimistic growth forecast for the brand — Australia’s largest bill payment service.
To continue to build on this awareness, BMF has extended the creative insight from the previous campaign. The work was inspired by humorous everyday moments and how there are just some things in life you can’t perfectly time.
Warren Brown, BMF Creative Founder said:“Last year’s campaign was our most successful to date and was based around an undeniable truth: you can’t perfectly time everything in life, but with BPay you can at least perfectly time your bill payments. This idea provided a an opportunity for funny and relatable scenarios. We hope that the new executions will make people smile and see another increase in payments made through BPAY.
The campaign goes live today, Australia wide, in outdoor and digital and runs until June 2016.
Louise Genge, BPAY General Manager, Marketing added:“The campaign is designed to highlight how relevant BPAY is to everyday Australians who want an easy way to manage their payments. We look forward to seeing this fun campaign drive a strong growth in usage.”